Shopping for Home Goods Online vs. Brick-and-Mortar [INFOGRAPHIC]

Talitha Loftus
Talitha Loftus
Marketing Manager

Online shopping and sales have been rapidly increasing over the past few years, but not all retail segments are affected the same. When it comes to home furnishing, shopper behavior and preferences might surprise you.

Buying habits in the home goods market continue to evolve as technology makes it easier to meet consumer demands for convenience, value and personalization. In a 2016 study, Internet Retailer found online sales of houseware items and home furnishings accounted for 18 percent of the overall market. Furthermore, revealed that 30.74 percent of homeowners who were surveyed would shop online for houseware rather than entering a physical store.

The infographic below put together by entitled, “Shopping for Home Goods Online v. Brick & Mortars: Who Wins?” takes a closer look at consumer trends to get a better understanding of the push and pull factors when it comes to shopping online versus offline for household products. The infographic also includes some of the biggest pet peeves consumers experience when making purchases online, and reveals a few secrets on what attracts the typical home goods consumer to a specific site.

Join the #retail, #inspiringretail and #SmartStore conversations on Twitter @TalithaLoftus & @RetailNext, as well as at