Targeted Marketing & Mobile Engagement Just Got Better | RetailNext
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Targeted Marketing & Mobile Engagement Just Got Better

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

With its acquisition of Pikato and the launch of Mobile Engage, RetailNext has created the first enterprise marketing and engagement engine that incorporates and leverages in-store data on shopper behaviors.

Today, RetailNext announced it acquired Pikato, a Chicago-based company whose cloud-based software transforms retail mobile marketing channels into personal, one-to-one interactions between retailers and shoppers.

By fully integrating the Pikato mobile engagement solution into RetailNext’s comprehensive retail analytics platform, it creates the first enterprise marketing and engagement engine that incorporates and leverages in-store data on shopper behaviors. The result is a capability for retailers to deliver even more relevant, more personalized communications to their shoppers.

Not only can RetailNext now empower retailers to deliver more effective mobile marketing messages to shoppers, RetailNext is instantly the market leader in the space. Consider the following:

The retail industry has been hit with repeated disruptions, and perhaps none has been as disruptive as the proliferation of mobile devices as today’s new shoppers embark on their twisting, circuitous new shopping journeys. Mobile’s numbers are already staggering, and consider this – they’re only getting bigger:

But, don’t make the mistake of thinking mobile engagement with shoppers means apps and only apps. While apps are often downloaded, in practice, few are actually used – it’s estimated that at best just five percent of a retailer’s mobile traffic is through its app. So, what about the other 95 percent?

The new RetailNext solution, marketed as Targeted Marketing & Engagement, breaks out beyond the app and truly transforms the way CMOs and retail marketers drive shopper engagement, shopper loyalty and, of course, sales, and it does so via all mobile channels in delivering timely, relevant and personalized interactions. Capabilities of the platform include:

New capabilities and effectiveness in targeted marketing and mobile engagement start right here, right now. For more information on RetailNext’s Targeted Marketing & Engagement solution, please contact your RetailNext account director or contact us.

Join the #retail conversations on Twitter @RetailNext, as well as at www.facebook.com/retailnext.

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