Boundaryless Commerce encompasses all aspects of a retailer’s business, and achieving it frees retailers from the limitations of traditional retail infrastructure and business processes while enabling them to meet the needs of their customers in new and innovative ways. It is such a large and important concept that Sophelle will be tackling it in a series of reports.
Pop-up Retail is the first in the series. Pop-up stores have evolved to become an important part of retailer and brand strategies. In this report, Sophelle will cover why retailers should give pop-up stores serious consideration, what customers expect, and a range of key success factors from merchandising to technology when developing a pop-up strategy.