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Improving Fixture Performance & Sales through Interior Analytics

The retailer was looking to measure display and fixture performance in order to identify key in-store opportunities and make data-driven merchandising decisions.

The initial test centered on the performance of two women’s key fixtures located near the front of the store in the “decompression zone,” one men’s key fixture toward the back of the store, and a large prototype women’s display in the middle of the store combining a collection of smaller displays.

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