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Multi-Brand Product Showrooms

For years, some of the most expensive real estate in retail has been “end caps,” those displays featuring prominently at the end of aisles, and most often situated on the “racetrack” that represents the common path of almost every shopper.

Brands pay top dollar to be featured on end caps, but in evaluating return on investment, they are routinely stymied by a lack of performance metrics – how many shoppers passed by the display, what percentage stopped and engaged, how long did they stay and engage, and what was the impact on sales?

The savvy product marketer would ask, “Why would I want to invest precious marketing funds into a tactic that cannot be objectively evaluated?” Download case study to learn more.