The store is where the “rubber meets the road” for every brick-and-mortar retailer.
Go-to-market strategies have been formulated at the board, through the C-suite, and down to the store’s front door. Marketing, Merchandising, and every other corporate function has delivered input into the plan, and executed where they can.
It all comes together at the store!
With the role of the physical store changing and the newfound emphasis on customer experience, reinventing the store is an imperative and also an opportunity.
Learn how in-store retail analytics provides the data and shopper insights to fuel the engine of change.