Comprehensive In-Store Analytics


Atlanta Hawks Select RetailNext For In-Store Retail Analytics Solutions

NBA Team Integrates Retail as Key Part of Fans’ Complete Entertainment Experience

SAN JOSE, Calif. – December 10, 2015 – RetailNext Inc., the worldwide expert and market leader in retail analytics for brick-and-mortar stores, today announced it has entered into an agreement to be the analytics solution provider for the Atlanta Hawks Basketball Club. The RetailNext deployment is integrated into the team’s Hawks Shop locations at Philips Arena.

“The Atlanta Hawks are committed to delivering a complete ‘driveway to driveway’ entertainment experience to its fans, and retail is a key component with regards to keepsakes and an emotional connection to the team,” said Peter Sorckoff, senior vice president and chief creative officer of the Atlanta Hawks. “RetailNext helps us better operationalize around what are essentially 45 Black Fridays we experience during the course of the season, with extraordinary traffic over a few short hours, but with each guest demanding fast, courteous service.”

Tracing its origins back to 1946 and a fixture in Atlanta since 1968, the Atlanta Hawks are pioneers in designing and delivering innovative experiences for its fans. This season marks the introduction of new design elements that tie the brand together across the complete fan environment, from team uniforms and licensed apparel all the way to the playing court at Philips Arena.

The Atlanta Hawks join RetailNext’s expanding portfolio of large brands with right-sized stores with smaller footprints, small- and medium-sized enterprises (SMEs) and established retailers making their first forays into brick-and-mortar retail channels.

“RetailNext is excited to be working with the Atlanta Hawks, particularly as they incorporate so many new design elements to create an immersive, engaging fan and customer experience on game days,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “Gathering accurate, objective and actionable data and deep shopper insights will help the Hawks deliver the exceptional experiences today’s guests expect.”

About RetailNext

The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.

RetailNext measures the behavior of more than three billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in over 50 countries. For more information, please visit

About the Atlanta Hawks

With a bold identity and strong new ownership, the Atlanta Hawks Basketball Club and Philips Arena remain committed to making Atlantans proud on the court and off. The 2014-15 Southeast Division Champions, the Hawks have made the postseason in eight consecutive seasons and reached the Eastern Conference Finals for the first time in franchise history in 2015. Off the court, the organization has built a culture of inclusion, diversity and innovation, all with a touch of Southern Hospitality. It continues into the community where the organization builds bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighborhoods, providing scholarships to our basketball camps, or surprising and delighting our fans with unique Atlanta Hawks experiences. Atlanta Hawks Membership, which includes your seat for every home game for the 2015-16 regular season, is on sale now at or by calling 866-715-1500! For more information on the Hawks, log on to today or follow us on twitter @ATLHawks.


Media Contacts:

Ray Hartjen

RetailNext, Inc.

(925) 895-5441


Janet Smith

Atlanta Hawks

(404) 878-3000


RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.