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RetailNext Unveils Video and Mobile Innovations for In-Store Analytics at NRF 2012

RetailNext, the in-store analytics leader, today announced that it will reveal groundbreaking technology innovations to extend the quality and completeness of captured data and to ensure greater availability and accessibility of business intelligence to retail executives.

New York, NY – January 16, 2012 – RetailNext, the in-store analytics leader, today announced that it will reveal groundbreaking technology innovations to extend the quality and completeness of captured data and to ensure greater availability and accessibility of business intelligence to retail executives. The company made the announcement from the National Retail Federation (NRF) 2012 Conference, Booth #2903, where the RetailNext team is demonstrating major new areas of functionality.

RetailNext enables retailers and manufacturers to improve the customer experience, increase sales, and reduce costs by providing real-time data access, unmatched analytics and reporting, and expert consulting to better measure and understand in-store shopper behavior. The company’s RetailNext real-time store monitoring solution presents data in several automatic, intuitive views, connecting traffic, dwell times, and other shopper behaviors to actual sales at the register—and ultimately giving brick-and-mortar retailers visibility akin to what online analytics deliver to e-commerce. 

The new upcoming functionality extends the data available to RetailNext by offering:

Additional new functionality that makes store performance data more available includes:

“The new revolution in real-time store analytics makes it possible for physical stores to take advantage of the same sort of rich performance data that has benefited online retail for more than a decade,” said Arun Nair, co-founder and CTO of RetailNext. “These new functional enhancements take the category’s most popular solution and improve both the quality of insights that managers can gather and the availability of information for management of storefronts.”

About RetailNext

RetailNext (formerly BVI Networks) is the leader in real-time in-store measurement, enabling retailers and manufacturers to collect, analyze, and visualize in-store data. The company uses best-in-class video analytics, on-shelf sensors, data from point-of-sale systems, and other sources, to automatically inform retailers about how shoppers engage in their stores. The highly scalable RetailNext products easily integrate with promotional calendars, staffing systems, and weather services to analyze how internal and external factors impact customer shopping patterns—providing store operations executives with the ability to identify opportunities for growth, execute changes, and measure success.

Headquartered in San Jose, CA, RetailNext tracks more than 20 million shoppers per month by collecting data from more than 15,000 sensors in retail stores, capturing and analyzing more than two trillion data points per year. RetailNext is a growing global brand operating in 17 countries. For more information, call +1-888-609-5877. Contact Liza Colburn +1-781-562-0111 or liza@crescendocc.com

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