Mobile In-store Analytics

Quantify the impact of showrooming in your store.

In the world of omnichannel shopping, the path to purchase now crosses stores, e-commerce websites, mobile apps, and even social media. Growing in popularity is showrooming—the practice by shoppers of examining merchandise in your store without purchasing it, while shopping elsewhere on line with a mobile device to find a lower price for the same item. RetailNext brings you wide visibility into this practice with information from the on-line mobile activity of customers in your store. Quantify the impact of showrooming on your business by analyzing the products that your customers browse on line, the search terms they use, and the social media they engage.