Understanding how shoppers move once they enter a store has been one of the areas where brick-and-mortar retailers have been at a significant disadvantage. RetailNext offers a number of solutions to understand in-store shopper activity and movement, with varying levels of detail and granularity:
- Kinetic Heat Maps: Allow retailers to understand shopper movement in their stores, be it high-traffic areas, bottlenecks, or neglected areas that need attention.
- Department Path Analysis Maps: Shows specific information about the departments that shoppers visit and in which order based on mobile detection.
- Full Path Analysis Maps: Provides the most detail, indicating paths that shoppers take during their movement across departments, through aisles, and towards fixtures based on video analysis.