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Retail Performance Pulse: Thanksgiving Flash

The Retail Performance Pulse Thanksgiving Flash is a daily composite of key in-store retail metrics for the Thanksgiving holiday weekend designed to showcase macro retail performance and enable brick-and-mortar retailers to benchmark their own performance.

Based on the monthly Retail Performance Pulse, the Thanksgiving Flash provides daily updates of store traffic, sales, conversion, and sales per shopper for Thanksgiving, Black Friday, and the overall holiday weekend.

4-Day Thanksgiving Weekend 2014 (vs. 2013)

SalesTrafficConversionATVSPS
-10.7% -12.4% +0.4% +0.5% +1.9%

Saturday & Sunday 2014 (vs. 2013)

SalesTrafficConversionATVSPS
-10.9% -13.1% -0.2% +2.9% +2.3%

Sunday 2014 (vs. 2013)

SalesTrafficConversionATVSPS
-10.5% -13.0% -0.4% +6.4% +2.6%

Saturday 2014 (vs. 2013)

SalesTrafficConversionATVSPS
-12.2% -13.6% 0.0% +0.6% +1.4%

Thanksgiving & Black Friday 2014 (vs. 2013)

SalesTrafficConversionATVSPS
-11% -10.7% +0.6% -1.9% -0.1%

Black Friday 2014 (vs. 2013)

SalesTrafficConversionATVSPS
-14.1% -16% +0.4% -0.5% +1.9%
Sales – customer sales, net of returns

Traffic
– total number of shoppers

Conversion
 – sales transactions as a percentage of traffic

Average Transaction Value (ATV)
– sales divided by transactions

Sales per Shopper (SPS)
– sales divided by traffic

The Retail Performance Pulse is based on a composite of specialty and large footprint retail stores on the RetailNext analytics platform and located within the continental United States.

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