- Simple A/B testing
- Focus on how specific store elements and changes impact the business. Optimize for growth and sales.
- Understand the full shopper journey
- Full path analytics to track shopper paths and how these experiences directly impact the bottom line. Evaluate the full set of in-store technology to decide what to deploy across the store network.
- Test new store concepts
- Test and measure new concepts such as product placement, store design and layout, merchandise prior to company-wide rollouts.