Retail Lab Technology

Retail Labs to innovate and test concepts prior to rollout.

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  • Simple A/B testing
    Focus on how specific store elements and changes impact the business. Optimize for growth and sales.
  • Understand the full shopper journey
    Full path analytics to track shopper paths and how these experiences directly impact the bottom line. Evaluate the full set of in-store technology to decide what to deploy across the store network.
  • Test new store concepts
    Test and measure new concepts such as product placement, store design and layout, merchandise prior to company-wide rollouts.