- Optimize the marketing budget
- Create an ROI for Marketing. Understand how marketing events and promotions impact traffic and sales.
- Impact operations and control expenses
- Align staff with traffic.Identify traffic cycles across the day, week, or year and align shopping center staff (security, housekeeping, maintenance and management) to these traffic power hours.
- Driving leasing strategy
- Go beyond basic traffic counting by leveraging data from WiFi enable smartphones. Get powerful insights such as visit duration, frequency, zones visited and new vs. repeat visit rate.