Learn how retailers can better target shoppers in a way that feels relevant and personalized with the right message, about the right products, and at the right time.
Personalization is the latest buzzword in brick-and-mortar retail. We’ve learned from e-commerce that addressing customers in a way that’s timely and relevant to them increases their loyalty and engagement with the brand. Although reaching customers in a personal manner has historically been a challenge, with today’s technological advancements in the mobile space, personalization is becoming a common reality.
In this webinar, we’ll discuss the challenges that retailers face in understanding and reaching their in-store customers—with the right message, about the right products, and at the right time. We’ll then explain how the RetailNext platform can be used to gather key information about those customers and target them in a way that feels relevant and personalized.
In this session, you’ll learn
- Which relevant data can be collected from in store to get a 360º view of the customer
- In which ways the experience of shoppers can be personalized to increase engagement
- An example of how Silverpop and RetailNext solutions were applied to a personalization program
If you have any questions or would like a customized demo of RetailNext, please CONTACT US.