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What’s the Big Deal About Wi-Fi Mobile Device Detection?

Learn the what, why, and how of combining mobile device detection with video analytics to better understand your shopper.

A hot new in-store analytics trend is all over the news these days – Wi-Fi mobile device detection. Mobile device analytics and RetailNext have been featured on the New York Times front page, the Today Show, CNN, Fast Company, and more than sixty other news outlets.

What’s all this fuss about? It turns out that analyzing smart phones and other mobile devices has the opportunity to reveal new insights on who is coming to your stores. Previously undetectable metrics enable marketing and merchandising executives along with store operations professionals to better understand the makeup of your shoppers. And therefore how your advertising and promotional campaigns drive repeat visits, bring in new customers, and entice those passing by to come through your doors.

In this session, RetailNext Vice President of Product Management Maria Fernandez Guajardo, explains mobile device detection and how it can benefit the effectiveness of your promotions – and ultimately the bottom line.

In this session you will learn:

  • How mobile device detection works
  • How it protects shopper privacy by design
  • The way video and mobile device analytics augment each other for previously unavailable discoveries
  • New metrics available and how they can help your marketing initiatives