A Guide to Maximizing Brick-and-Mortar Performance
Retail’s challenging first half of the fiscal year places an even bigger emphasis on the industry’s most important season – Holiday. “Preparing for Holiday 2016” will share key insights and opportunities for retail stores to maximize shopper experience, customer service – and, ultimately, sales – in the critical fourth quarter.
In the “Preparing for Holiday 2016” webinar, participants will focus on lessons learned from recent Holidays past, current retail and consumer trends, and, of course, the sometimes volatile economic and political landscape that will shape Holiday 2016. Webinar participants will leave with:
- An understanding of key macro-level retail trends affecting brick-and-mortar retail
- A review of lessons learned from Holiday 2014 & 2015
- Knowledge of current micro-level shopper trends
- An action plan of ‘must do’s” for Holiday 2016
About the Presenters
Roberto Ramos serves as senior vice president, Global Strategy and Communications, for The Doneger Group, which focuses on merchandising and retail strategies. In his role, Roberto is responsible for the firm’s corporate strategy and for reinforcing its positioning in the market, and also oversees a team responsible for unearthing consumer insights and identifying related business and creative opportunities. He is actively involved with clients, providing them with guidance in the areas of strategic planning and brand building.
Roberto brings a global and multicultural perspective, having managed assignments spanning varying consumer segments and diverse sets of collaborators. He currently sits on the board of the Fashion Institute of Technology Foundation.
Shelley E. Kohan
Retail expert Shelley E. Kohan has more than 26 years of experience in retail store operations. Her contributions across the industry include profit and sales improvement, applied big data in the brick-and-mortar environment, and enhancing in-store shopping experiences. Shelley has worked at senior levels throughout the industry and across many functions including general management, operations, merchandising, buying, and human resources.
In addition to her role at RetailNext, Shelley is a professor in the Fashion Business Management Program at the Fashion Institute of Technology of the State University of New York.