Increase overall shopper engagement through mobile marketing
Mobile devices are ubiquitous as people carry them everywhere, and retail stores are definitely not an exception. In fact, shoppers are increasingly utilizing mobile devices as tools as they navigate their circuitous, multichannel shopping journeys.
Once viewed as a potential threat, retailers are now realizing the full value of mobile deployment strategies. Webinar attendees discussed:
- Driving engagement, loyalty and sales via mobile and other personalized interactions
- Utilizing retail analytics and machine learning
- Delivering personally relevant and more effective shopper communications
- Managing all 1:1 shopper communications in a single platform