Historically, when merchandising professionals would measure store promotional programs and the performance of displays, the insights into customer shopping patterns had been limited. Today, the RetailNext data analysis and visualization tools deliver customer centric insights like never before.
Merchandising professionals are now well equipped to:
- Take the guesswork out of product placement decisions
- Understand shopper movement and identify high and low engagement areas
- Measure window display effectiveness to understand if it’s alluring new customers
- Remotely monitor display compliance anytime, anywhere