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Forrester Study: Real-Time Data Drives the Future of Retail

In “Real-Time Data Drives the Future of Retail,” a January 2016 commissioned study conducted by Forrester Consulting on behalf of RetailNext, Forrester evaluated the in-store customer experience and digital retail capabilities, and in-depth surveys were conducted with 500 consumers and 150 retail decision-makers in the United States and the United Kingdom.

Responses clearly showed that consumer and retail perceptions are not aligned and that many retail stores lack the technology to measure and harness shopper data across channels. The study also found that the store of the future will be powered by real-time analytics technologies that understand shopper behavior across the entire shopping journey and equip store teams to deliver consistent experiences relevant to the store format and target market.

Download the full study for Forrester Consulting’s findings and key recommendations.