# RetailNext

> RetailNext is a retail analytics platform, founded in 2007 and headquartered in Campbell, California, that turns in-store shopper traffic and behavior data into staffing, merchandising, and loss-prevention decisions for physical retailers, serving 600+ retail customers in 100+ countries.

## Products

- [Traffic Analytics](https://retailnext.net/platform/traffic-analytics): AI-powered foot traffic counting, accurate to 95-99%, that converts raw store counts into staffing recommendations and true conversion-rate measurement.
- [Insights](https://retailnext.net/platform/insights): RetailNext's test-and-learn platform for piloting a new layout, display, or merchandising concept in a small set of stores and validating shopper response before a fleet-wide rollout.
- [Asset Protection](https://retailnext.net/platform/asset-protection): Combines AI-powered behavioral analytics with POS integration to flag loss-prevention threats before they become losses and shortens investigation time.
- [Aurora® Sensor](https://retailnext.net/platform/aurora-sensor): The single ceiling-mounted IoT sensor, designed and manufactured by RetailNext, that powers people counting, behavioral analytics, and video across the rest of the platform.

## Why RetailNext

- [Our Advantage](https://retailnext.net/platform/our-advantage): RetailNext's stated case for why 600+ retailers in 100+ countries use its platform — accuracy, platform breadth, and enterprise-scale deployment history.
- [Customer Stories](https://retailnext.net/platform/customer-stories): Case studies and named-customer outcomes (conversion, staffing, loss prevention, store design) from retailers using RetailNext.
- [Solution Comparison](https://retailnext.net/platform/solution-comparison): A framework for evaluating retail analytics platforms and the tradeoffs retailers should weigh before choosing one.

## Solutions by Sector

- [Apparel & Footwear](https://retailnext.net/solutions/apparel-footwear): Shopper behavior analytics for fashion retailers dealing with browsing-heavy purchase paths and sharp seasonal traffic swings.
- [Convenience Stores](https://retailnext.net/solutions/convenience-stores): Traffic and merchandising analytics for c-store operators focused on converting fuel customers to in-store sales and handling peak-period volume.
- [Department Stores](https://retailnext.net/solutions/department-stores): Department-level traffic and performance intelligence for large-format, multi-category retail environments.
- [Facilities](https://retailnext.net/solutions/facilities): Occupancy and space-utilization data for facilities and workplace teams managing real estate cost, compliance, and hybrid-work strategy.
- [Jewelry](https://retailnext.net/solutions/jewelry): Analytics for high-value, consultation-driven jewelry retail, covering window display performance and consultation-area utilization.
- [Restaurants](https://retailnext.net/solutions/restaurants): Guest traffic forecasting, labor scheduling, and security analytics for restaurant operators.
- [Retail Banking](https://retailnext.net/solutions/retail-banking): Branch traffic intelligence for teller/platform staffing, wait-time reduction, and branch design decisions.
- [Shopping Malls](https://retailnext.net/solutions/shopping-malls): Visitor and tenant analytics for mall operators making leasing, marketing ROI, and occupancy-compliance decisions.

## Solutions by Use Case

- [Business Intelligence](https://retailnext.net/solutions/business-intelligence): Predictive modeling and benchmark-dataset analytics for BI and analytics teams, beyond basic traffic dashboards.
- [Marketing & CX](https://retailnext.net/solutions/marketing-cx): Connects marketing spend to measured in-store traffic and conversion, closing the loop between campaign activity and store visits.
- [Merchandising](https://retailnext.net/solutions/merchandising): Behavioral evidence of which displays, zones, and layouts convert browsers into buyers, used to test concepts and prove ROI.
- [Security](https://retailnext.net/solutions/security): AI behavioral analytics and POS-integrated exception reporting for loss prevention and investigation teams.
- [Store Design](https://retailnext.net/solutions/store-design): Validates new store concepts and layout changes against shopper-journey and sales data before fleet-wide rollout.
- [Store Operations](https://retailnext.net/solutions/store-operations): Labor scheduling, conversion, and fleet-performance benchmarking for retail operations teams managing multiple locations.

## Data & Benchmarks

- [Benchmarks Hub](https://retailnext.net/benchmarks-hub): A monthly-updated dashboard of real shopper-traffic data across thousands of retail locations in North America, EMEA, and APAC, benchmarked by region, sector, and time period.

## Resources

- [Blog](https://retailnext.net/resources/blog): Articles on retail trends, in-store analytics, and retail technology topics.
- [Case Studies](https://retailnext.net/resources/case-studies): Customer success stories describing measured business outcomes from RetailNext deployments.
- [Product Briefs](https://retailnext.net/resources/product-briefs): Downloadable overviews of RetailNext products, organized by product, use case, and sector.
- [Videos](https://retailnext.net/resources/videos): Video content on RetailNext's platform, customer results, and retail industry topics.
- [Events](https://retailnext.net/resources/events): RetailNext's event calendar and event recaps, including trade show appearances.

## Case Studies

- [Building Brick-and-Mortar With Data From Day One (Balsam Brands)](https://retailnext.net/resources/case-studies/balsam-brands-building-brick-and-mortar-with-data-from-day-one): How DTC darling, Balsam Brands, leveraged traffic analytics to launch and scale a strategic retail presence across Balsam Hill and Balsam Hill Studio, achieving 31% labor savings and boosting entry rates up to 10% YoY in physical stores.
- [Global Surfing Brand Powers High Performance With RetailNext (Hurley)](https://retailnext.net/resources/case-studies/case-global-surfing-brand-powers-high-performance-with-retailnext): Global surfing brand, Hurley, shares how it increased its conversion by 5% after switching from another retail analytics solution to RetailNext to drive reliable and accurate traffic counts to improve business performance and results.
- [Brand Uncovers Labor Opportunities With In-Store Analytics (Boggi Milano)](https://retailnext.net/resources/case-studies/case-study-boggi-milano-2025): Boggi Milano is an Italian brand in the market with 235 stores across more than 61 countries. In 2018, the team sought to improve its analysis of the brand’s store performance and looked to partner with an expert in in-store analytics.
- [Building a Safer University Environment (RetailDDS)](https://retailnext.net/resources/case-studies/case-study-building-a-safer-university-environment): With new rules and regulations set out by the government due to COVID-19, our partner, RetailDDS, was looking for a reliable solution provider to monitor real-time occupancy levels for a university client.
- [How A Legacy Jeweler Uses Store Traffic To Define Success (Daniel's Jewelers)](https://retailnext.net/resources/case-studies/case-study-daniels-jewelers-2024): Since 1948, Daniel’s Jewelers has been rapidly expanding in the USA and now boasts over 100 stores. They use RetailNext's Traffic 2.0 solution to enhance performance, optimize labor, and provide excellent customer service.
- [Dave & Buster's: Transforming Operations With Analytics](https://retailnext.net/resources/case-studies/case-study-dave-and-busters-2025): Dave & Buster’s shift to data-driven operations shows how retail analytics can transform a business. Using real-time insights instead of guesswork, management can better optimize staffing, investments, and promote transparency across locations.
- [Ensuring Merchandising Compliance from 35,000 Feet (Lolli and Pops)](https://retailnext.net/resources/case-studies/case-study-ensuring-merchandising-compliance-from-35000-feet): Learn how Lolli and Pops saved time and money by remotely accessing merchandising insights through the RetailNext platform.
- [How DTC Brand, UNTUCKit Drives Conversion In Physical Stores](https://retailnext.net/resources/case-studies/case-study-how-dtc-brand-untuckit-drives-conversion-in-physical-stores): Originally a direct-to-consumer brand, UNTUCKit was among the first e-commerce businesses to establish physical store locations. The brand shares how it increased conversion by 6.9% (2017-2020) since partnering with RetailNext.
- [How Japan's Leading Eyewear Retailer Drives High Performance (Tanaka Megane)](https://retailnext.net/resources/case-studies/case-study-how-japans-leading-eyewear-retailer-drives-high-performance): Megane no Tanaka identified the need to make strategic data-driven business decisions based on real-time in-store analytics. The optical retailer shares why it selected RetailNext to provide a deeper understanding of the in-store experience.
- [Improving Fixture Performance through Interior Analytics (A specialty apparel and accessories retailer)](https://retailnext.net/resources/case-studies/case-study-improving-fixture-performance-through-interior-analytics): The retailer was looking to measure display and fixture performance in order to identify key in-store opportunities and make data-driven merchandising decisions.
- [Multi-Brand Product Showrooms (A multi-brand product showroom)](https://retailnext.net/resources/case-studies/case-study-multi-brand-product-showrooms): Brands pay top dollar to be featured on end caps, but in evaluating ROI, they are routinely stymied by a lack of performance metrics - how many shoppers passed by the display, what percentage of shoppers stopped and how long did they stay?
- [How Culinary Artists Drove Conversion Up By 75% (New West Knifeworks)](https://retailnext.net/resources/case-studies/case-study-new-west-knifeworks): In this written case study, New West KnifeWorks shares how the RetailNext platform has provided accurate measurement of their stores' performance and actionable insights that helped drive conversion rates up by 75%, and increase store traffic by 32%.
- [How UAE Electronics Retailer Makes Data-Driven Decisions (Sharaf DG)](https://retailnext.net/resources/case-studies/case-study-sharaf-dg-retailnext-2023): As the UAE’s leading multi-brand retailer, Sharaf DG consistently innovates its in-store experience. It implemented a data-sharing model in its stores powered by in-store analytics and other data sets to drive retail intelligence.
- [The Power of 1% (The Vitamin Shoppe)](https://retailnext.net/resources/case-studies/case-study-the-power-of-1): The Vitamin Shoppe created a tactical plan around leveraging accurate shopper traffic data. Paramount to the plan's success was not only the accuracy of traffic data, but also the ability to effectively deploy 731 stores within 2 months.
- [The Secret To Camper's Global Store Performance Success](https://retailnext.net/resources/case-studies/case-study-the-secret-to-campers-global-store-performance-success): As a contemporary retailer that prides itself on producing high-quality products, Camper was looking to provide its store employees with high-quality store data to enhance the in-person experience and drive its global store performance.
- [Transforming the Shopper Experience by Empowering Associates (100% PURE)](https://retailnext.net/resources/case-studies/case-study-transforming-the-shopper-experience-by-empowering-associates): 100% PURE turned to the RetailNext platform to best understand in-store shopping behaviors of its customers. Through the solution's UI and its reports, 100% PURE accessed traffic and conversion trends in real-time at both store and aggregate levels.
- [Unpacking Consumer Trends for a Leading Arcade Game Center (Ridgelinez)](https://retailnext.net/resources/case-studies/case-study-unpacking-consumer-trends-for-a-leading-arcade-game-center): Ridgelinez, a strategy consulting firm, was looking for a reliable retail analytics partner to measure and analyze how customers are navigating and interacting with various gaming machines inside an arcade game center.
- [Using Analytics to Create a Performance Culture (Snow Peak)](https://retailnext.net/resources/case-studies/case-study-using-analytics-to-create-a-performance-culture): Snow Peak utilized RetailNext in-store analytics to design its key performance indicators and implement its system across its company-owned stores, with critical KPIs including capture rate, conversion and the efficiency of staff scheduling.
- [Driving Payroll Efficiency Amid ‘The Great Resignation’ (The Vitamin Shoppe)](https://retailnext.net/resources/case-studies/case-study-vitamin-shoppe-driving-payroll-efficiency): The Vitamin Shoppe shares how it has been able to improve its payroll rate to sales by optimizing labor based on RetailNext traffic data. Some of its wins include a significant boost in sales, conversion, and shifting perceptions on operations.

## Product Briefs

- [Performance Dashboard | Product Brief](https://retailnext.net/resources/product-briefs/brief-performance-dashboard): Empower and increase the efficiency of your store management with a comprehensive dashboard that helps you stay ahead of today's dynamic retail environment with predictive and actionable insights.
- [Insights | Product Brief](https://retailnext.net/resources/product-briefs/insights-brief): Go beyond simple traffic counting to understand the full shopper journey, simplify A/B testing, measure and test innovative new store concepts to drive performance.
- [Asset Protection | Product Brief](https://retailnext.net/resources/product-briefs/brief-asset-protection): RetailNext's state-of-the-art Asset Protection system enables retailers to reduce shrink at scale and fast-track investigations with an intuitive and open platform that is built for retail.
- [Traffic Analytics | Product Brief](https://retailnext.net/resources/product-briefs/brief-traffic-analytics): Collect and measure shopper behavior with industry-leading accuracy. Gain immediate insights into store performance with key metrics including traffic, conversion and ATV.
- [Aurora | Product Brief](https://retailnext.net/resources/product-briefs/brief-aurora): Aurora® is the all-in-one IoT sensor simplifying shopper behavior measurement. From understanding precise shopper paths to their individual actions and behaviors, Aurora® goes beyond traditional traffic counting and conversion.
- [Occupancy | Product Brief](https://retailnext.net/resources/product-briefs/brief-occupancy): RetailNext's live occupancy and monitoring solution is designed to help retailers comply with social distancing guidelines and occupancy restrictions through automatic reporting and configured occupancy thresholds.
- [Passby Traffic | Product Brief](https://retailnext.net/resources/product-briefs/brief-passby-traffic): Passby traffic and capture rate offer insights into the effectiveness of marketing campaigns, including window displays, promotional signage and more, in drawing shoppers to the store front, and into the store.
- [Shopping Centers | Product Brief](https://retailnext.net/resources/product-briefs/brief-shopping-centers): Reinvent the shopper experience by addressing the complicated and unique challenges facing today's property owners and shopping centers. Learn how RetailNext can help your business improve performance and drive traffic to your mall.
- [Interior Analytics | Product Brief](https://retailnext.net/resources/product-briefs/brief-interior-analytics): Identify friction points, optimize in-store navigation and test layouts prior to rollout. Understand where in-store opportunities lie by visualizing shopper behavior data through direction maps, dwell analysis, kinetic heat maps and more.
- [Occupancy Tracking for Supermarkets & C-stores | Product Brief](https://retailnext.net/resources/product-briefs/brief-occupancy-tracking-for-supermarkets-c-stores): RetailNext's live occupancy and monitoring solution for supermarkets and c-stores is designed to help businesses comply with social distancing guidelines and occupancy restrictions through automatic reporting and configured occupancy thresholds.
- [Traffic Counting | Product Brief](https://retailnext.net/resources/product-briefs/brief-traffic-counting): When it comes to sourcing a traffic counting solution provider there are a multitude of factors to consider. Download the Traffic Counting checklist to help guide your search.
- [Analytics Administrative Capabilities | Product Brief](https://retailnext.net/resources/product-briefs/brief-analytics-administrative-capabilities): With several retail analytics platforms available on the market, how do you know you making the right decision? Use the RetailNext Analytics Administrative Capabilities checklist to help guide your search.
- [Visual Merchandising | Product Brief](https://retailnext.net/resources/product-briefs/brief-visual-merchandising): Gain merchandising insights, observe real-time snapshots, monitor brand consistency and understand zone behavior to improve brand awareness and product engagement.

## Recent Articles

A running thought-leadership series on how enterprise retailers evaluate,
deploy, and get value from in-store analytics.

- [Retail Scheduling And Task Management Can No Longer Be Separate](https://retailnext.net/resources/blog/retail-scheduling-and-task-management-can-no-longer-be-separate): Retailers plan labor and tasks separately, then wonder why execution suffers. Here's why scheduling and task management must converge.
- [What Retailers Actually Buy When They Buy RetailNext](https://retailnext.net/resources/blog/what-retailers-actually-buy-when-they-buy-retailnext): Most retail analytics software vendors sell specs, enterprise retailers need to know what changes after they sign. Here's RetailNext's real difference.
- [CRO Perspective: Nineteen Years. One Insight. Still Right.](https://retailnext.net/resources/blog/cro-perspective-nineteen-years-one-insight-still-right): RetailNext CRO Sergio Gutierrez revisits the 2007 insight behind our retail analytics platform: physical stores deserved the data rigor e-commerce had.
- [Switching Retail Analytics Providers Without Disruption](https://retailnext.net/resources/blog/switching-retail-analytics-providers-without-disruption): Worried switching retail analytics providers means downtime? RetailNext's Funded Deployment offers up to $0.85 per $1 ARR credit, easing migration.
- [The Case For Consolidating Your In-Store Analytics](https://retailnext.net/resources/blog/the-case-for-consolidating-your-in-store-analytics): Fragmented store systems waste 12+ hours a week and up to 40% of your tech footprint value. See why a unified retail analytics platform is the fix.
- [How Traffic Data Accuracy Affects Labor Costs And Conversion](https://retailnext.net/resources/blog/how-traffic-data-accuracy-affects-labor-costs-and-conversion): RetailNext CRO Sergio Gutierrez explains why foot traffic analytics accuracy is critical to labor costs, lease negotiations, and weekly conversion reviews.
- [Why Traffic Counting Alone Is No Longer Enough](https://retailnext.net/resources/blog/why-traffic-counting-alone-is-no-longer-enough): Legacy retail traffic counter tech can't keep pace with AI. Discover how RetailNext's Aurora sensor interprets foot traffic in context, not raw counts.
- [The Hidden Cost Of A Traffic Data Blackout](https://retailnext.net/resources/blog/the-hidden-cost-of-a-traffic-data-blackout): RetailNext CRO Sergio Gutierrez on why gaps in retail foot traffic data quietly skew staffing, real estate, and promo decisions long after the outage ends.
- [Why Enterprise Retailers Choose RetailNext](https://retailnext.net/resources/blog/why-enterprise-retailers-choose-retailnext): See why enterprise retailers choose RetailNext's retail analytics platform: accurate, intelligent, and scalable data built for global enterprise scale.
- [2026 RetailNext Shopper Sentiment Report](https://retailnext.net/resources/blog/2026-retailnext-shopper-sentiment-report): RetailNext's shopper sentiment report surveyed 1,053 U.S. shoppers on how inflation, tariffs, and AI are reshaping retail decisions in 2026.
- [The Store Experience Crisis: Data-Driven Staffing Wins](https://retailnext.net/resources/blog/the-store-experience-crisis-data-driven-staffing-wins): Target is cutting 500 corporate jobs to fund store staffing. See how retail foot traffic analytics helps retailers staff smarter to meet shopper demands.
- [NRF 2026 Day 3: Measuring Impact That Matters Most](https://retailnext.net/resources/blog/nrf-2026-day-3-measuring-impact-that-matters-most): Recap of NRF 2026 Day 3: Gary Vaynerchuk's keynote and RetailNext's booth partnerships show how retail conference 2026 insights drive real retail impact.
- [NRF 2026 Day 2: Agility Defines Retail's Winners in 2026](https://retailnext.net/resources/blog/nrf-2026-day-2-agility-defines-retails-winners-in-2026): NRF 2026 day two showed retail's winners share one trait: agility. See why speed, authenticity, and emotional investment now outperform size and budget.
- [NRF 2026 Day 1: Innovation Drives Retail's Future Forward](https://retailnext.net/resources/blog/nrf-2026-day-1-innovation-drives-retails-future-forward): RetailNext's NRF 2026 Day 1 recap: benchmark data from 560+ retailers across 100+ countries shows global foot traffic up 2.3% and conversion rising.
- [The Future of Test-and-Learn Retail Analytics](https://retailnext.net/resources/blog/the-future-of-test-and-learn-retail-analytics-better-together): A global apparel retailer combined retail traffic analytics with controlled testing, revealing wall displays saw 40% less traffic than floor fixtures.
- [Black Friday 2025: US Retail Traffic And Sales Performance](https://retailnext.net/resources/blog/black-friday-2025-us-retail-traffic-and-sales-performance): US Black Friday 2025 sales rose 1.0% even as foot traffic fell 3.6%, as fewer, more deliberate shoppers spent more per visit. See the full data.
- [UK Retail Analytics: RetailNext's Acquisition Of Ipsos](https://retailnext.net/resources/blog/uk-retail-analytics-retailnexts-acquisition-of-ipsos): Three years after acquiring Ipsos Retail Performance, RetailNext delivers retail analytics software across Britain and Europe, from counting to insights.
- [Data-Driven Expansion: DTC Brands Explore Stores](https://retailnext.net/resources/blog/data-driven-expansion-dtc-brands-explore-stores): FOURWALL founder Andrew Neelon on why DTC brands opening stores still matters, sharing trends and advice for direct-to-consumer retailers going physical.
- [AI-Powered IoT Sensors Transform Japanese Retail Operations](https://retailnext.net/resources/blog/ai-powered-iot-sensors-transform-japanese-retail-operations-better-together): RetailNext explores how retail IoT sensors like Aurora help Japanese stores fight labor shortages, boost conversion rates, and optimize staff in real time.
- [RetailNext's NRF '26 Big Show: Innovation. Agility. Impact.](https://retailnext.net/resources/blog/innovation-agility-impact-retailnexts-nrf-2026-big-show): See RetailNext at NRF 2026: live demos of AI-powered Aurora sensors and real-time analytics built on Innovation, Agility, and Impact for retailers.

## Company

- [Who We Are](https://retailnext.net/about/who-we-are): RetailNext's company background — founded 2007, headquartered in Campbell, California, 600+ retail customers in 100+ countries, roughly 240 employees.
- [Partners](https://retailnext.net/partners): RetailNext's partner ecosystem for technology providers, consulting firms, resellers, and deployment specialists.
- [Pricing](https://retailnext.net/pricing): An interactive estimate tool for RetailNext pricing based on store count.
- [Contact Us](https://retailnext.net/about/contact-us): Contact form and routing information for sales, support, and other RetailNext teams.