# RetailNext > RetailNext is a retail analytics platform, founded in 2007 and headquartered in Campbell, California, that turns in-store shopper traffic and behavior data into staffing, merchandising, and loss-prevention decisions for physical retailers, serving 600+ retail customers in 100+ countries. ## Products - [Traffic Analytics](https://retailnext.net/platform/traffic-analytics): AI-powered foot traffic counting, accurate to 95-99%, that converts raw store counts into staffing recommendations and true conversion-rate measurement. - [Insights](https://retailnext.net/platform/insights): RetailNext's test-and-learn platform for piloting a new layout, display, or merchandising concept in a small set of stores and validating shopper response before a fleet-wide rollout. - [Asset Protection](https://retailnext.net/platform/asset-protection): Combines AI-powered behavioral analytics with POS integration to flag loss-prevention threats before they become losses and shortens investigation time. - [Aurora® Sensor](https://retailnext.net/platform/aurora-sensor): The single ceiling-mounted IoT sensor, designed and manufactured by RetailNext, that powers people counting, behavioral analytics, and video across the rest of the platform. ## Why RetailNext - [Our Advantage](https://retailnext.net/platform/our-advantage): RetailNext's stated case for why 600+ retailers in 100+ countries use its platform — accuracy, platform breadth, and enterprise-scale deployment history. - [Customer Stories](https://retailnext.net/platform/customer-stories): Case studies and named-customer outcomes (conversion, staffing, loss prevention, store design) from retailers using RetailNext. - [Solution Comparison](https://retailnext.net/platform/solution-comparison): A framework for evaluating retail analytics platforms and the tradeoffs retailers should weigh before choosing one. ## Solutions by Sector - [Apparel & Footwear](https://retailnext.net/solutions/apparel-footwear): Shopper behavior analytics for fashion retailers dealing with browsing-heavy purchase paths and sharp seasonal traffic swings. - [Convenience Stores](https://retailnext.net/solutions/convenience-stores): Traffic and merchandising analytics for c-store operators focused on converting fuel customers to in-store sales and handling peak-period volume. - [Department Stores](https://retailnext.net/solutions/department-stores): Department-level traffic and performance intelligence for large-format, multi-category retail environments. - [Facilities](https://retailnext.net/solutions/facilities): Occupancy and space-utilization data for facilities and workplace teams managing real estate cost, compliance, and hybrid-work strategy. - [Jewelry](https://retailnext.net/solutions/jewelry): Analytics for high-value, consultation-driven jewelry retail, covering window display performance and consultation-area utilization. - [Restaurants](https://retailnext.net/solutions/restaurants): Guest traffic forecasting, labor scheduling, and security analytics for restaurant operators. - [Retail Banking](https://retailnext.net/solutions/retail-banking): Branch traffic intelligence for teller/platform staffing, wait-time reduction, and branch design decisions. - [Shopping Malls](https://retailnext.net/solutions/shopping-malls): Visitor and tenant analytics for mall operators making leasing, marketing ROI, and occupancy-compliance decisions. ## Solutions by Use Case - [Business Intelligence](https://retailnext.net/solutions/business-intelligence): Predictive modeling and benchmark-dataset analytics for BI and analytics teams, beyond basic traffic dashboards. - [Marketing & CX](https://retailnext.net/solutions/marketing-cx): Connects marketing spend to measured in-store traffic and conversion, closing the loop between campaign activity and store visits. - [Merchandising](https://retailnext.net/solutions/merchandising): Behavioral evidence of which displays, zones, and layouts convert browsers into buyers, used to test concepts and prove ROI. - [Security](https://retailnext.net/solutions/security): AI behavioral analytics and POS-integrated exception reporting for loss prevention and investigation teams. - [Store Design](https://retailnext.net/solutions/store-design): Validates new store concepts and layout changes against shopper-journey and sales data before fleet-wide rollout. - [Store Operations](https://retailnext.net/solutions/store-operations): Labor scheduling, conversion, and fleet-performance benchmarking for retail operations teams managing multiple locations. ## Data & Benchmarks - [Benchmarks Hub](https://retailnext.net/benchmarks-hub): A monthly-updated dashboard of real shopper-traffic data across thousands of retail locations in North America, EMEA, and APAC, benchmarked by region, sector, and time period. ## Resources - [Blog](https://retailnext.net/resources/blog): Articles on retail trends, in-store analytics, and retail technology topics. - [Case Studies](https://retailnext.net/resources/case-studies): Customer success stories describing measured business outcomes from RetailNext deployments. - [Product Briefs](https://retailnext.net/resources/product-briefs): Downloadable overviews of RetailNext products, organized by product, use case, and sector. - [Videos](https://retailnext.net/resources/videos): Video content on RetailNext's platform, customer results, and retail industry topics. - [Events](https://retailnext.net/resources/events): RetailNext's event calendar and event recaps, including trade show appearances. ## Company - [Who We Are](https://retailnext.net/about/who-we-are): RetailNext's company background — founded 2007, headquartered in Campbell, California, 600+ retail customers in 100+ countries, roughly 240 employees. - [Partners](https://retailnext.net/partners): RetailNext's partner ecosystem for technology providers, consulting firms, resellers, and deployment specialists. - [Pricing](https://retailnext.net/pricing): An interactive estimate tool for RetailNext pricing based on store count. - [Contact Us](https://retailnext.net/about/contact-us): Contact form and routing information for sales, support, and other RetailNext teams.