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Understanding the Effect of In-Store Mobile Device Usage

This just in: Mobile devices have forever changed retail, across both physical and digital channels, and in brick-and-mortar retail, mobile is the new “front door” of the store.

Mobile strategies are widely diverse, and include proactive mobile communications and engagement solutions. At the foundation of all strategies is a basic understanding of how shoppers are using mobile devices both outside and inside the store, what activities they’re performing with mobile devices, what sites they visit and how they engage, and what opportunities exist to deliver service and win the sale.

Read how one retailer created a holistic view of the mobile-related behaviors of its shoppers and identified specific opportunities to quickly improve shopper experience and store performance.