データを基にして、店舗の課題解決に必要な疑問にお答えするツールです
実用的で予測データにも基づいたインサイトを提供する、総合的なダッシ ュボードを利用して、現代のダイナミックな小売業界の一歩先を行き、店舗 の経営効率を高めましょう。 インターフェイスは大変分かりやすく、店舗パフ ォーマンスの分析、AIで予測した入店客数、新たに発見したピークの時間帯 や販売機会に基づいて、売上増加施策を取ることが出来ます。 目標値や他 店舗とのパフォーマンス比較を基準にして店舗を評価し、その店舗にとって 重要な評価指標を瞬時に特定します。
個人的で有意義、かつ隔たりのないショッピング体験を提 供できるよう、ビジネスを変換します。 RetailNextの分析ソフトウェアとリテールに関する専門知 識は、来店客の特性と動向をより良く理解し、すべての販 売経路において売上を推進し、万引きを減らし、不要なコ ストを排除するのに役立ちます。またAIを利用した予測機 能により、競合相手の追随を許しません。
最先端のセンサーを搭載した映像分析とBluetooth BLE、そしてWi-Fi テクノロジーを利用するオーロラは、シンプルな方法で、店舗の外や入口付近、そして買物客のモバイルデバイスまで様々な角度から買物客の行動を測定します。
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For the past few years, new technologies have been introduced to retail with the potential and promise to launch companies into the new era of retail, one where the shopper is clearly in control. But, moving beyond the “cool” factor and a possible brighter future, what applications are meaningful and relevant to today’s most pressing opportunities?
In this webinar, participants explore retail’s entire technology stack, understanding the capabilities of sensors – video, Wi-Fi, Bluetooth, RFID and more – and the actionable insights they can (and cannot) drive. Webinar participants leave with the knowledge and strategies to:
Presenter: Arun Nair is the CTO and co-founder of RetailNext, the world’s first technology company dedicated to providing advanced in-store analytics for brick-and-mortar retail businesses. Among his responsibilities, Arun leads customer-centric research and development efforts to develop technology solutions to retail’s most pressing problems and opportunities.
In “Real-Time Data Drives the Future of Retail,” a commissioned study conducted by Forrester Consulting on behalf of RetailNext, Forrester evaluated in-store customer experiences and digital retail capabilities and found that consumer and retail perceptions are not aligned and that many retail stores lack the essential technology to measure and harness shopper data across channels. The study also found that the store of the future will be powered by real-time analytics technologies that understand shopper behavior across the entire shopping journey and equip store teams to deliver consistent experiences relevant to store formats and target markets.
In this webinar, participants will discuss the changing nature of today’s shopper journey, the disconnect between retailers and shoppers and the retail industry’s most pressing “catch up” strategic imperatives. Webinar participants will leave with the insights to:
Date: Thursday, April 28 at 10am PT / 1pm ET
Today’s shoppers are empowered by information and global alternatives, and their cross-channel shopping journeys create a complicated environment in which retailers and their siloed organizations must compete. Making matters worse are the often archaic and ineffective performance metrics that retailers are trying to “shoehorn” into the new retail reality, both online and in-store.
In the Connecting the Omnichannel Dots webinar, participants will:
Presenters:
Lauren Bitar
Senior Manager, Retail Consulting
RetailNext
Lauren Bitar has over 10 years of brick-and-mortar and e-Commerce experience, both retail and wholesale. Her main areas of focus are merchandising and planning, with a secondary focus on process design and store operations. Lauren holds a Bachelors degree in Marketing from the University of Florida and a Masters in Business Administration from the Wharton School at the University of Pennsylvania.
James Yancy
CEO & Co-Founder
CloudTags
James Yancey has spent the past decade working across countries and businesses with marketers focused on connecting online data via attribution analysis. Seeing a real need for a cost effective, simple and elegant way to connect offline and online data, he created CloudTags, a venture-backed company headquartered in Atlanta with offices in London, and New York. Prior to CloudTags, Yancey was a founding employee of both 360i and IgnitionOne where he led the US business and launched the European business as Managing Director and VP of Global Strategy.
Retail Loss Prevention is big business – well over $40 billion in the United States each and every year.
Long a recognized opportunity, new advances in LP technology are now helping retailers stem the tide of financial losses literally and figuratively walking out the door.
Download the eBook to learn how best-in-class retailers are advancing existing technologies and marrying them with new technologies and processes to positively impact not only the top and bottom lines, but the overall shopper experience as well.
The future of retail isn’t coming. It’s already here, and in stores now. Over the next few years, the entire multichannel shopping experience will undergo a dramatic and transformational overhaul, and the brick-and-mortar channel is poised to deliver key differentiators in the shopping experience. Will your stores be ready to embrace the challenge?
Download your copy of the eBook, The Future of Retail: In Stores Now.
In years past, store traffic was a simple measure – the number of shoppers who entered the store – and traffic counts were critical in determining core retail metrics like conversion (i.e.; the percentage of shoppers who actually purchased, and calculates as the number of transactions divided by store traffic).
Traffic only told the story of “how many.” Nothing more.
Retailers wanted to know more about their shoppers, but additional data collection included methods like surveying, and was very manual and very expensive.
That was then. This is now.
Traffic 2.0 is the latest generation of traffic counting, and it doesn’t stop at “how many.” Today, it includes “who,” “what,” “where,” and “when,” and when brought all together, goes a long way to determining “why” and “why not”.
Download this ebook to learn more about Traffic 2.0 and how you can implement in your stores today!
You think Black Friday is tough for retailers? The Atlanta Hawks’ retail team excels through what are essentially 45 Black Fridays a year – all the home games at Philips Arena! Peter Sorckoff, senior vice president and chief creative officer, talks about the challenges of delivering magical game-day experiences to almost 20,000 fans in a tight 3-hour time window.
Mason James, Director of Store Operations at Marine Layer, gives an overview of its brand and how it deploys RetailNext solutions to deliver a better shopping experience.
In this installment of 60 Seconds with Shelley, Shelley E. Kohan, vp or retail consulting at RetailNext, shares three key considerations retailers should examine as they source strategic partners to drive revenue growth and deliver better, more holistic shopping experiences.
RetailNextによって店内トラフィックを見える化。今まで気づかなかったお客様 の動きから、スタッフの配置や売場レイアウトを最適化し、売上向上を実現
＜課題＞ 阪急阪神百貨店はEC事業も運営しており、ECでは未購買客を含めた全来訪者の動向把握や分析が可能。しかし、中核事業 であるリアル店舗においては購買客データや自社カードデータの分析はできるものの、未購買の来店客の行動の詳細が把 握できていなかったので、客観的なデータに基づいたPDCAを回すことができなかった。
A large retailer sought to more deeply understand how effectively two fixtures located in different parts of the same store influenced shopper behavior, as compared to each other and total store traffic. The only relevant metrics available from existing legacy systems were total store traffic and average fixture spend. RetailNext’s advanced in-store analytics was used to analyze key performance metrics including:
By studying how shoppers responded to these two fixtures, the retailer was able to uncover insights that would enhance its use of similar displays throughout the company, leading to improved overall sales.
Download the case study to see the results.
The executive team at a national department store wanted to target a specific customer segment with a new private label in the expectation that sales would increase. The new label included a full line of women’s ready-to-wear, men’s sportswear, and men’s tailored apparel. But prior to allocating funds for a national launch, the team wanted more insight into how shoppers would interact with the label and an idea of what they could expect in sales. The national department store selected RetailNext to test and measure several performance baselines. RetailNext was able to quickly deliver several favorable conversion statistics that offered actionable insights to help improve the label’s performance.
Download the case study to see the results and learn how RetailNext drives improvement throughout the store.
In “Real-Time Data Drives the Future of Retail,” a January 2016 commissioned study conducted by Forrester Consulting on behalf of RetailNext, Forrester evaluated the in-store customer experience and digital retail capabilities, and in-depth surveys were conducted with 500 consumers and 150 retail decision-makers in the United States and the United Kingdom.
Responses clearly showed that consumer and retail perceptions are not aligned and that many retail stores lack the technology to measure and harness shopper data across channels. The study also found that the store of the future will be powered by real-time analytics technologies that understand shopper behavior across the entire shopping journey and equip store teams to deliver consistent experiences relevant to the store format and target market.
Download the full study for Forrester Consulting’s findings and key recommendations.