Mapping the full consumer journey with Meiyume & RetailNext
RetailNext and Meiyume have partnered to provide retailers with a one-stop-shop for tracking consumer behavior and analytics at the point-of-sale display or in their directly owned retail shop.
Meiyume is pleased to announce its partnership with RetailNext, a pioneer in traffic analytics solutions for brick-and-mortar retailers. More than 450 retailers in over 90 countries have adopted RetailNext's analytics solutions, which include advanced traffic counting measures, asset protection, and real-time occupancy monitoring.
Already a provider of digital signage, consumer demographics analysis, display traffic analytics, and product interaction tracking, Meiyume is expanding its IoT capabilities to include full store traffic and customer path analytics. By leveraging the RetailNext hardware and AI software, Meiyume can help its clients track the full path of each customer in the store, which product categories they visit, how long they dwell, and whether their journey leads to a sale.
Meiyume has already begun implementing RetailNext's traffic analytics and occupancy monitoring solutions for some of its clients and is excited about the opportunities ahead as more and more brands seek to measure how consumers shop in brick-and-mortar.
"I've worked with RetailNext for a number of years, so I know their solutions quite well," said Robert Brockman, General Manager for Meiyume Retail Solutions. "I'm impressed by their recent innovations and excited we can start offering them to our clients, particularly in Beauty, where the path to purchase is often non-linear due to multiple product categories. RetailNext's solutions will help our clients easily map these paths to purchase, to aid in better visual merchandising and store planning decisions."
Data collected from the RetailNext solution will be consolidated into Meiyume's unified insights dashboard, providing clients with a one-stop shop for tracking consumer behavior and analytics at the point-of-sale display or in their directly owned retail shop.
"We're very excited about our partnership with Meiyume which not only signifies the strong foothold of RetailNext in the beauty space but also opens up new opportunities for both sides in other segments and regions", said Gonzalo de Caralt, global Head of Partnerships at RetailNext.
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience in real time.
More than 500 retailers in over 90 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, mitigate risks and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA.
Learn more at www.retailnext.net.
Meiyume is a one-stop shop partner of product solutions for fragrance, skincare, and colour cosmetics, and digital retail solutions such as interactive POS displays with data capture and insights. Meiyume is one of three product vertical businesses (Beauty, Sweaters, Furniture) formerly part of Li & Fung, which were divested in April 2018 and today operate as LH Pegasus which is owned 45% by Hony Capital and 55% by the Fung Group.
Learn more at www.meiyume.com.