RetailNext Announces General Availability of Aurora Sensor
Combination Sensor Combines Stereo Video, Wi-Fi, and Bluetooth into Single Device to Integrate Seamlessly with Cloud-Based Analytics Solution
SAN JOSE, Calif. - May 17, 2016 - RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today at Shoptalk announced the general availability of its Aurora all-in-one combination sensor. Announced in January at the National Retail Federation's The BIG Show, the Aurora sensor is the world's first sensor to integrate stereo video in HD, Wi-Fi and Bluetooth into a single sensor, designed specifically for the complex needs of retailers around the world.
"RetailNext is excited to have delivered and installed its first Aurora sensors this week," said Bridget Johns, RetailNext's head of marketing and customer experience. "Retailers globally can now deploy a single integrated device with the functionality of three or more previous devices, including key Traffic 2.0 data like the capture rate of passby traffic and shoppers' paths and dwell engagements through the store, all for the same price of a standard stereo traffic sensor."
"The Aurora sensor was designed and built to close a gap RetailNext and its retailer customers identified in the sensor hardware market," said Arun Nair, chief technology officer and co-founder at RetailNext. "Replacing a ceiling full of sensors, Aurora allows retailers to install a single device, designed and built for retail's specialized needs, and one that is both aesthetically pleasing and seamlessly integrated with RetailNext's market standard in-store retail analytics platform. While RetailNext continues to remain committed to a hardware-agnostic SaaS platform, it is every bit as committed to helping retailers solve their most pressing problems, and the Aurora sensor immediately delivers upon unmet needs in the industry."
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.
More than 250 retailers in over 50 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA. Learn more at www.retailnext.net.
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