How Americans Will Celebrate July 4th [INFOGRAPHIC] | RetailNext

Comprehensive In-Store Analytics


How Americans Will Celebrate July 4th [INFOGRAPHIC]

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

July 4th, summer’s biggest holiday, is nearly upon us, and Americans will look to celebrate with a food, travel and a big BANG!

Faded bedazzledSummer has started, and while temperatures may not be sizzling everywhere just yet, the July 4 weekend celebrations are sure to raise the heat.

According to the National Retail Federation’s 2015 Independence Day Survey, nearly two-thirds of those celebrating America’s Independence Day will do so by taking part in a cookout, picnic or barbeque, with the average spend per household for the holiday reaching $71.23, up from $68.16 in 2014. 

Fireworks remain a big draw, with nearly 43 percent planning on attending a fireworks display or similar community event. And, travel distance doesn’t appear to be a concern, as 78 percent of survey respondents said the price of gas would not impact their spending for the holiday weekend (up from 70.1 percent last year).

Click here for the NRF’s full survey results. 

Screen Shot 2015-06-29 at 10.40.59 AM

Join the #retail and #shopping conversations on Twitter @RetailNext, as well as at



  • Alan_Funt_lives

    What percent will do none of the above? I looked up the original survey and it seems the answer is roughly 12% every year.