[INFOGRAPHIC] ‘Tis the Season … for Gift Cards! | RetailNext

Comprehensive In-Store Analytics


[INFOGRAPHIC] ‘Tis the Season … for Gift Cards!

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

The use of gift cards has shifted from last-minute afterthought to the go-to gift for nearly every occasion or situation.

We’ve all been there.

On the way to an event, and in need of a gift, we quickly dash into the store to buy a gift card, stuff it in a bag with some crepe paper and … viola … we’re on our way with an insta-gift.

Gift cards were once the almost exclusive domain of last-minute shoppers.

No longer.

Gift cards have grown tremendously over the years, and they provide a substantial opportunity for retailers. Check out the infographic below from Colourfast on the $110 billion (yes, billion!) gift card industry and the opportunity available for retailers both large and small.


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  • Joshua Geldenhuys

    Some interesting facts! I can see that a gift card sale provides two shopper opportunities over and above the actual gift card locked-in revenue. 1 – The person buying the gift card may purchase other goods for themselves during their visit; and 2 – As indicated by the diagram, the person receiving the gift card has a great tendency to purchase more than the value of the card. A winning situation for the retailer!