Location, location, location. It’s the basis of hot technologies like guest Wi-Fi, mobile browsing detection, and iBeacons—and the key to providing your shoppers with an experience that’s more relevant and personalized. By using location data to understand where and how people shop, location analytics technology can provide you with powerful capabilities to measurably improve in-store shopping.
On April 15, AT&T Wi-Fi Solutions and Opus Research will team up with RetailNext to help retailers understand location analytics and make the most of this technology. A panel of experts will start out with an explanation of how smartphones are used in stores and how the technology works. They’ll discuss the marketing value that executives demand and conclude by exploring some use cases.
Find out more on Tuesday, April 15th from 11:00am to 12:00pm PST during the webinar, “Zooming in on Shoppers: Using Location Analytics to Improve the In-Store Experience.” In this session, you’ll learn how location analytics can:
- Empower you to understand more about your shoppers’ behavior
- Enable one-to-one marketing programs, in real-time
- Facilitate better customer experiences in your stores
Be sure to register for this webinar. We look forward to having you join us!