RetailNext conducts a monthly analysis of specialty retail sales in the U.S. This analysis revealed hat May was a positive month for U.S. specialty retail compared to April. Coming off one of the coldest Aprils in history, not only did May experience warmer weather, but the U.S. Consumer Confidence Index also grew by 7.6 points over April according to the Conference Board.
Specialty retailers experienced on average a 2.1% rise in sales along with a 1.7% increase in traffic from April to May. Retailers capitalized on the uptick in traffic through a 2.3% average increase in conversion. Though average transaction value was down 2.0%, the 2.3% improvement in conversion contributed to a net average increase in sales per shopper by 0.4%
The returns percentage was slightly up in May versus April by 0.4 percentage points.