There’s no argument. When it comes to delivering timely, relevant and personalized shopping experiences, retail’s online channels have outperformed stores. Through data analytics, online channels simply know shoppers better – who they are, as well as how they like to shop, when and where.
Today’s best online shopping experiences are amazing, and they’ve certainly come a long, long way over the last 16 years.
Stores? Not so much.
But, stores are definitely catching up. There are a variety of technologies now available in-store for the physical channel to glean e-Commerce-style analytics, including video, Wi-Fi, Bluetooth BLE and, of course, the complete gamut of the Internet of Things (IoT).
That’s the good news. The bad news is that all that technology comes at a cost, and not just monetary, as a cluttered ceiling full of gizmos certainly adds nothing to chic store designs and experiences that so often are physical retail’s leading differentiators.
Until now, that is.
Earlier this month at the National Retail Federation’s annual The BIG Show, RetailNext introduced the next generation of in-store sensors, and the biggest news was that the sensors are all in a single, small, stylish device. The Aurora all-in-one sensor simplifies everything about shopper measurement and is specially built for the future of retail.
From outside the store to and through the store entrance and onto shoppers’ mobile devices, Aurora simplifies shopper behavior measurement with a state-of-the-art sensor fusing video analytics, Bluetooth BLE and Wi-Fi technologies, all housed in a sexy 1.6” x 6.75” x 2.85” form factor, and built on the super fast, super efficient Qualcomm® Snapdragon™ 805 processor. Simply installed, the Aurora sensor allows retailers to:
- Comprehensively understand store traffic, from accurate store traffic at the door to shoppers’ navigation of the store
- Automatically exclude store staff from traffic and key KPI metrics, as well as isolate employee paths to complete interaction analysis of sales associates and shoppers
- Measure the entire shopper journey, including new versus repeat customer, visit frequency and duration, pass-by traffic, capture rate and more
- Engage with shoppers through Aurora’s built-in Bluetooth capabilities, without the need for any additional beacon hardware
So, instead of investing in multiple pieces of hardware, retailers now have a better option. Moreover, if just starting out with fundamental store traffic, there are no additional sensor and installation costs when expanding the scope of retail analytics deployed – it’s just a matter of “turning on” modules of the software platform.
The introduction of the Aurora sensor does not mark a change in RetailNext’s strategic direction, for it remains committed to its hardware-agnostic software platform. However, the company is just as committed to empowering retailers to be better retailers and solving their most pressing problems, and as a combination sensor was missing from the marketplace, RetailNext set about to meet a current, critical need.
And, with that, the next generation of retail sensor was born. Aurora.
Find out more about the Aurora sensor and its capabilities by downloading the Aurora Solution Brief today.
Join the #retail and #inspiringretail conversations on Twitter @RayHartjen & @RetailNext, as well as at www.facebook.com/retailnext/.