Did you know that mobile browsing is more common than desktop browsing as of two years ago? It’s already become old news – according to this report by ComScore, people are spending more time looking at your website on their phones than they are on their desktop computers.
You are losing out on customers if you’re not mobile friendly. Are you convinced yet? Well, it doesn’t stop there.
Google Punishes Non-Mobile-Friendly Websites
Google has released an update that punishes non-mobile-friendly websites. Web sites that aren’t mobile-friendly are pushed farther down on Google’s search results, which means you won’t be found. On top of that, they put a penalty on sites that don’t load within 1 second. Additionally, a 2012 Google survey found that:
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly, and
- 67% were more likely to buy at a mobile friendly website
If your website isn’t fast and mobile friendly, it is hurting your business.
Mobile is Important for Brick-and-Mortar As Well
Mobile responsiveness isn’t just for eCommerce. Physical retailers also need to be up with the times. Why? Because 83% of U.S. consumers go online to research electronics, computers, books, music and movies before buying those items in bricks-and-mortar stores. Yes, they are still shopping in physical locations. However, they are also comparing prices and doing other research on their phones before they choose which physical location to go to. This means two things.
- You need to have a mobile-friendly website in order for consumers to even consider you in their search.
- By being optimized for mobile you’re more likely to show up in local search results. While doing their research, they’ll have a higher chance of finding your shop and visiting it if you’re mobile friendly.
If you’re looking for ways to increase your sales, mobile-optimization is the way to go. According to Google, in order to be mobile-friendly, your website must:
- Be formatted to adjust to any screen size without the need to scroll horizontally
- Have enough separation between links that each one is easy to click on
- Be able to be read without zooming in or out
In order to find out if your website is mobile-friendly, enter the URL in Google’s Mobile-Friendly Test Tool.
How to Make Your Website Mobile-Friendly
Making a website mobile-friendly isn’t rocket science – but it isn’t a walk in the park, either. It’s hard to give you direct advice without knowing what platform you used to build your website. However, there are a few steps you can take. First, check your website in Google’s PageSpeed Tool.
Going Beyond Google’s Tools
Once you’ve managed to get your website OK’d by Google, you aren’t necessarily done. Just like you can optimize your content via SEO without optimizing it for the actual human beings reading it, you can optimize your website for Google’s mobile test without optimizing it for the people viewing it. Check out this screenshot of how people view their mobile phone.
People typically look to the middle of their phones. That means you should place the most important above-the-fold content smack dab in the middle of the screen. Check out Neil Patel’s guide to creating mobile-optimized content to learn how you can take advantage of this fact. I hope this quick post has helped you to understand the importance of optimizing your website and your content for mobile. What are your plans for making your website mobile-friendly? Let me know in the comments below!
About the writer: Bill Widmer is the content manager at ChannelApe, a company dedicated to making your eCommerce store run better.
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