Comprehensive In-Store Analytics


Resource Library

Aurora: The Next-Generation Sensor

From outside the store to and through the store entrance and onto shoppers’ mobile devices, Aurora simplifies shopper behavior measurement with a state-of-the-art sensor fusing video analytics, Bluetooth BLE and Wi-Fi technologies. 

  • Comprehensively understand store traffic, from accurate store traffic at the door to store navigation
  • Automatically exclude store staff from traffic and key KPI metrics, as well as isolate employee paths to complete interaction analysis of sales associates and shoppers
  • Measure the entire shopper journey, including new versus repeat customer, visit frequency and duration, pass-by traffic, capture rate and more
  • Engage with shoppers through Aurora’s built-in Bluetooth capabilities, without the need for any additional beacon hardware


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