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Driving Shopper Engagement Through Mobile Usage Insights

Mobile devices are increasingly becoming the “tour guide” for shoppers as they embark on today’s new multichannel shopping journeys, and they act as the de facto new front door of brick-and-mortar stores.

But, mobile is not just a tool for shoppers, as malls and retailers utilize mobile engagement as a critical differentiator in the shopping experience.

Read “Driving Shopper Engagement Through Mobile Usage Insights” to see how one international mall operator used mobile usage insights to optimize its shopper experience, layout and leasing strategy.