Comprehensive In-Store Analytics


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Increasing ROI for One of the World’s Hippest Apparel Brands

American Apparel is a cutting-edge brand somewhat notorious of its often controversial advertising campaigns. As it grew its brick-and-mortar channel, American Apparel sought to close the information gaps that existed between physical and digital channels.

Learn how American Apparel worked with RetailNext to develop an analytics platform that would grow with the company so it would not have to re-invest in similar capabilities as new technologies came to market. Lacking both an in-store analytics solution and a Loss Prevention system, and sensitive to the expense of implementing two separate point solutions, American Apparel deployed the comprehensive RetailNext platform and achieved significant CapEx and OpEx savings.