SAN JOSE, Calif. – March 23, 2016 – RetailNext Inc., the worldwide expert and market leader in retail analytics for optimizing shopper experiences at brick-and-mortar retail stores, today announced it has entered into an agreement to be the in-store analytics solution provider for Chrome Industries, an iconic urban lifestyle brand built on the principle of simple, useful and resourceful products. The comprehensive RetailNext platform is being deployed at Chrome Hubs locations across the United States.
“Chrome is committed to giving our discerning customers the best possible in-store experience,” said Ronnie Hart, director of retail at Chrome Industries. “Integrating RetailNext into our Chrome Hubs locations allows us the ability to serve our clientele while at the same time testing concepts and layouts in a data-driven manner to deliver true inspiration to our demanding shoppers.”
Starting with a vision and commitment twenty years ago to design and build durable, reliable product for professional bike messengers, Chrome now makes street-tested bags, footwear and apparel designed to adapt to and overcome the changing and unpredictable nature of life in the city. Through its company-owned stores and national network of dealers, Chrome remains committed to providing simple, functional gear with industrial-strength materials and features that work from the bike to the bar and back.
Chrome Industries joins RetailNext’s rapidly growing global customer list of over 250 retail brands, and represents a growing segment of new, best-in-class retailers – including large online retailers, right-sized stores and small- and medium-sized enterprises (SMEs) – who have entered or expanded physical footprints in the brick-and-mortar channel of today’s multichannel retail industry.
“RetailNext is excited to be working with Chrome as it further complements its broad dealer network with it own brick-and-mortar hubs,” said Alexei Agratchev, co-founder and chief executive officer of RetailNext. “Over the past several years, there has been an exponential growth in the deployment of in-store retail analytics platforms, and growing brands like Chrome Industries recognize the value associated with deep insights into today’s consumers and their values, behaviors and preferences, and in turn are developing world-class, shopper-centric experiences as brand differentiators.”
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.
More than 250 retailers in over 50 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, CA. Learn more at www.retailnext.net.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.