Comprehensive In-Store Analytics


Maria Fernandez Guajardo Maria Fernandez Guajardo

Head of Products

Maria Fernandez Guajardo is Head of Products at RetailNext.

Maria brings more than a decade of technology, business development, and product management experience to her role at RetailNext. As Head of Products, she is responsible for understanding how forward-thinking retailers currently use in-store measurement and the various ways in-store analytics helps benefit the organization. She synthesizes and molds the company’s overall retail expertise, technology, and passion into future-proofed and innovative retail analytics products. Maria leads the team responsible for defining RetailNext’s product strategy, product delivery, product marketing, and sales enablement. In addition, she drives the growing ecosystem of technology and business partnerships necessary to deliver end-to-end solutions. Maria brings an experienced global perspective to her role, having been on the front lines of other industries undergoing lightning-speed transformation in the past.

Prior to joining RetailNext, Maria was Director of Product Management and Product Marketing at Texas Instruments’ OMAP multimedia application processor group. There, she was responsible for heading a worldwide team in defining and delivering Android-based solutions for Texas Instruments products. She was also the lead in managing key business relationships including Google and Android partners in the mobile ecosystem. Maria joined Texas Instruments as the Silicon Engineer and during her decade at the company, went on to hold a number of leadership roles with increasing responsibility. She was responsible for developing, launching, and selling new, complex, and embedded hardware and software products into a variety of markets including mobile, e-readers, wearable devices, and automotive. Maria started her career as a Network Integrated Circuit Designer at Cadence Design Systems where she created specifications, designed, and tested IP for networking ASICs.

Maria holds a bachelor’s degree in Electrical Engineering from the University of Zaragoza, Spain and completed her degree research on embedded image processing at the ENSSAT Engineering School from University of Rennes, France.