100% PURE is a fast-growing prestige cosmetics brand based in the United States, known for skincare made with all-natural formulations and organic ingredients. After building its name through e-commerce, the company expanded into physical retail, now operating a growing fleet of branded stores alongside its online platform and launching dozens of new products each year.
The Challenge
As a digitally native brand, 100% PURE saw strong early results from its first stores, but as it scaled both online and offline, revenue and profitability performance began to dip. The company needed to drive customer acquisition and sales more effectively to earn a meaningful return on its brick-and-mortar investment.
The Solution
100% PURE turned to the RetailNext platform to understand in-store shopper behavior, accessing traffic and conversion trends in real time at both store and aggregate levels. It built those metrics into how it manages people — basing store-manager and associate KPIs on actual in-store performance, and coaching teams on conversion and customer experience. The company also compared traffic by hour and day of week against associate hours to correct over- and under-staffing and align labor with shopper opportunity.
The Results
Average transaction value climbed from roughly $60 to $70 and units per transaction rose from 3.12 to 3.32 year over year, while conversion grew from 24% to more than 30% in select locations. The improved in-store experience also lifted e-commerce: each customer acquired in store drove an estimated 10% of incremental online sales.
