Store Design

RetailNext lets you pilot a new concept in selected stores and compare them against matched control locations, measuring traffic, conversion, dwell, and shopper yield across both groups. You reach the rollout decision with hard evidence of how shoppers actually respond — before committing the capital.

Heat mapping shows where shoppers concentrate; full-path analysis shows the complete journey each shopper takes — entrance to exit, zone to zone — revealing routes, friction points, and where customers fail to reach key categories. Together they give design teams both the "where" and the "how" of shopper movement.

RetailNext provides a before/after measurement framework across traffic, conversion, and shopper yield, so you can attribute performance changes to specific design elements — fixture changes, layout shifts, entrance reconfigurations — and track how long the improvement persists, turning a remodel into a quantified financial case.

Insights (full-path analysis, heat mapping, interior analytics) is the core product for design teams, with Traffic Analytics providing the accurate traffic baseline that makes before/after comparisons valid. Both run on the Aurora® sensor.

RetailNext supports matched test-vs-control store comparisons — selecting control locations with similar traffic and demographics, isolating the design variable, and measuring the same metrics across both groups. Our team helps design the test so the results are statistically meaningful.

Installations are accuracy-audited at go-live, so traffic and path data is reliable immediately; baseline behavioral patterns are usable within the first reporting cycles, with before/after comparisons becoming conclusive as the test period accumulates data.