Platform

Traffic Analytics

Most retailers are making their most expensive operational decisions — staffing, scheduling, store hours — based on guesswork. RetailNext Traffic Analytics changes that. Powered by the AI-driven Aurora® sensor, it delivers 95–99% accurate foot traffic data and converts it into actionable intelligence that helps you staff smarter, measure true conversion, and improve store performance across your entire network.

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The Power of 1%

Converting just one additional customer out of every hundred creates exponential profitability. Traffic Analytics gives you the accurate data to find that 1% and act on it.

Retail Intelligence That Drives What's Next

Purpose-built for physical retail. Real-time dashboards, AI-powered predictions, and POS integration turn foot traffic into strategic advantage.

Real-Time Data for Strategic Decision Making

Replace assumptions with validated insights — so every decision, from store level to the boardroom, is grounded in reality.

Accuracy that moves the needle.

95–99% accurate people counting, manually audited at every installation. Because a 1% improvement in conversion only means something if the data behind it is right.

Built for the decisions that DRIVE YOUR STORES.

Traffic Analytics gives every team the data they need — from the store floor to the boardroom.
No guesswork. No silos.

Turn More Browsers Into Buyers.

Most retailers think they know their conversion rate. Most are wrong — because without accurate traffic data, the denominator is a guess. Traffic Analytics connects real visitor counts to your POS data, giving you a true conversion rate you can act on and benchmark against.

  • Connect foot traffic to transaction data for true conversion rate analysis
  • Identify which stores, days, and dayparts are winning — and which are losing
  • Benchmark conversion across your portfolio and against industry peers
  • Surface conversion opportunities before they become missed sales

Right-Staff Every Store, Every Shift.

Overstaffing during quiet periods and understaffing when it counts — both cost you. Traffic Analytics uses AI-powered predictions to match your labor to actual and forecast traffic patterns, so every schedule is a data-driven decision, not a gut call.

  • AI-powered staffing recommendations based on predicted traffic trends
  • Reduce labor costs by aligning headcount to actual customer demand
  • Interaction rate analytics to understand service engagements and compliance
  • Maintain or improve customer experience standards while reducing payroll waste

Know Which Stores Are Winning, and Why.

Traffic-normalised metrics reveal what raw sales figures hide. Traffic Analytics lets you compare conversion rates, capture rates, and performance trends across your entire portfolio, so you can identify your top performers, understand what they're doing differently, and replicate it.

  • Compare traffic, conversion, and yield metrics across your store network
  • Identify top and bottom performers with normalized, apples-to-apples data
  • Access the Benchmarks dashboard to compare against industry peers
  • Turn performance visibility into accountability at every level of the business

Plan Ahead With Confidence.

Reactive retail is expensive retail. Traffic Analytics uses historical patterns and AI-powered predictions to give your teams advance visibility into what's coming — so you can plan staffing, promotions, and operations before the demand arrives.

  • AI-powered traffic predictions based on historical patterns and seasonal trends
  • Plan staffing and resources for peak periods, promotions, and events
  • Passby analytics to optimize storefront capture rates ahead of key trading periods
  • Occupancy monitoring for compliance, safety, and capacity planning
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Powered by the Aurora® sensor

Download the Brief

The POWER OF 1%.

A single percentage point improvement in conversion, labor efficiency, or shopper yield creates measurable, compounding profitability. Here's what that looks like in practice.

40

Shopper yield increase

Boggi Milano

6

Additional sales in 7 months

The Vitamin Shoppe

10

Conversion increase

Camper

Read More Customer Stories
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Traffic counting has long been considered an ancillary metric at The Container Store due to its unreliability, however, through our partnership with RetailNext it has become a critical metric for labor planning and understanding our true customer conversion.
Matt Evans
the-container-store-1

Ready to Find Your 1%?

Talk to our team. We'll show you exactly what RetailNext Traffic Analytics can accomplish for your business.

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