Interior Analytics — Product Brief

Identify friction points, optimize in-store navigation and test layouts prior to rollout. Understand where in-store opportunities lie by visualizing shopper behavior data through direction maps, dwell analysis, kinetic heat maps and more.

RetailNext Interior Analytics helps retailers identify friction points, optimize in-store navigation, and test layouts before rollout. By designating and measuring specific zones, it quantifies exposure, engagement, dwell, and dwell conversion so teams can place product and design floors with evidence. This brief is for store-design and merchandising teams who want to see where in-store opportunities lie and validate changes before scaling them.

What's inside.

What's inside:

Exposure, engagement, dwell, and dwell-conversion by zone
Dwell analysis to test displays and product placement
Kinetic heat maps and zone-transition maps to remove friction
Testing layouts and store concepts before mass rollout

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Cover: Improving Fixture Performance & Sales through Interior Analytics

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