Solutions

Merchandising

Merchandising decisions have always been guided by experience and instinct. RetailNext changes that. By mapping exactly how shoppers interact with your store environment — which displays draw them in, which zones they linger in, which layouts convert browsers into buyers — our platform gives visual merchandising and customer experience teams the behavioral evidence they need to make confident decisions, test new concepts without risk, and prove the ROI of every investment they make on the shop floor.

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Know What's Actually Working

Which window display is driving footfall? Which endcap is getting engagement? Which fixture is being ignored? RetailNext replaces intuition with behavioral data, showing you exactly how shoppers interact with your store environment.

Optimize Layouts Before You Commit

Moving a department or redesigning a floor costs money. RetailNext lets you test layout changes in pilot stores, measure the actual impact on shopper behavior, and validate the decision before investing in a fleet-wide rollout.

Ensure Your Brand Shows Up Consistently

The best merchandising strategy in the world only works if it's executed correctly across every location. RetailNext gives you the visibility to identify which stores aren't hitting the standard — and measure the performance gap when they don't.

Stop Guessing. Start MEASURING WHAT WORKS.

Heat mapping, dwell time analysis, and full customer journey visualization. Everything your merchandising team needs to understand what's working and optimize what isn't.

Built for the decisions that SHAPE YOUR SHOP FLOOR.

Merchandising and customer experience teams use RetailNext to move from instinct-driven decisions to evidence-backed strategies that drive measurable results.

Know Which Displays Drive Results.

You invest in window displays, endcaps, seasonal presentations, and promotional fixtures. RetailNext tells you which of those investments are actually driving traffic, dwell time, and conversion — and which ones look great but don't move the needle.

  • Track passby-to-entry conversion and the traffic impact of window merchandising changes
  • Measure dwell time and engagement with specific displays, fixtures, and product zones
  • Quantify the ROI of visual merchandising investments with before/after comparison data
  • Identify high-performing display concepts to replicate across your store network

Design a Floor That Works for Shoppers.

Customers don't navigate stores the way planograms predict. RetailNext reveals how they actually move — where they go, where they linger, where they disengage — so your floor layout can be built around real shopper behavior rather than theoretical traffic flows.

  • Visualize shopper movement through heat maps and traffic flow data
  • Identify dead zones, high-traffic corridors, and underperforming store areas
  • Test layout changes in pilot stores before committing to costly fleet-wide renovations
  • Optimize product placement based on actual shopper paths and engagement patterns

Ensure Your Standards Are Met Everywhere.

Visual merchandising compliance is hard to monitor at scale. RetailNext gives you visibility into execution consistency across all locations — so you can identify which stores are underperforming against brand standards and measure the direct performance impact of non-compliance.

  • Monitor whether visual merchandising standards are being executed across all locations
  • Identify stores where non-compliance correlates with lower conversion or engagement
  • Share performance data with regional and store managers to drive accountability
  • Measure how quickly stores recover performance after a reset or retraining

Test Fast, Learn Faster, Scale With Confidence.

Rolling out a new merchandising concept fleet-wide before testing it is an expensive bet. RetailNext lets you pilot new approaches in select locations, compare performance against control stores, and bring hard evidence to the rollout decision — so you scale what works, not what looks good in a pitch deck.

  • Test new merchandising concepts in pilot stores with full performance tracking
  • Compare test stores against matched control locations to isolate the impact
  • Measure impact on traffic, dwell time, conversion, and shopper yield
  • Build a data-backed business case for fleet-wide investment decisions
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Powered by the Aurora® sensor

The behavioral data behind every merchandising insight is captured by the award-winning Aurora® sensor — the all-in-one IoT device at the heart of the RetailNext platform.

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Retail Intelligence THAT MOVES THE NEEDLE.

Merchandising teams at leading retailers use RetailNext to validate decisions, optimize displays, and prove the value of their investments.

40

Shopper yield increase

Boggi Milano

10

Conversion increase

Camper

READ MORE CUSTOMER STORIES
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RetailNext has helped evolve how we think about our stores at Calvin Klein and we think of them as an extension of our own team. Their robust shopper journey data gives our analytics team a much clearer view into what is happening in our stores, giving us e-commerce style analytics across store layout, marketing, product assortment, and more.
Darren Bowden
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Ready to See What YOUR SHOP FLOOR Is Telling You?

Talk to our team. We'll show you exactly what RetailNext can do for your merchandising and store experience strategy.

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