ストアデザイン

買い物客が店舗内を移動して関与する方法を理解することにより、店舗のレイアウトを最適化します。

展開する前に、新しい店舗のコンセプトとイニシアチブをテストします。

カスタマージャーニーを理解する

フルパス分析を使用して、カスタマージャーニーを数値化します。買い物客がどのように店内で行動し、製品やディスプレイに触れているのかインサイトを得る。カテゴリ毎のパフォーマンスの推進要因を理解します。

Photo: Shoppers #1

店内エンゲージメント

露出や滞留時間などのKPIを使用して、買い物客が店舗の特定のゾーンにどのように関与しているかを理解します。

データを活用して、試着室とサービスエリアの商品整理を最適化します。

Photo: Shopper-Associate Interaction

買い物客のセグメンテーション

来店客とその経路を性別・年齢層別にセグメント化し、買い物と購入の行動を理解します。

Photo: Shopping Family

ストアレイアウトの最適化

店舗のデザイン・レイアウト・マーチャンダイジングなどの変更が、買い物客の行動と店舗の売上にどのように影響するかを測定し、新しいアイデアの効果をテストします。

Photo: Store Design

We did an extensive evaluation of all of the technologies that measure shopper journeys in-store and RetailNext stood out as the most accurate, the most complete and the most innovative. With RetailNext we are truly able to understand the full path of shoppers inside of our stores and their dashboard allows us easy access to the metrics that matter.

Anonymous
Business Analysis Manager
Large US Cellphone Provider
1/7
Headshot: Anonymous
Anonymous
Business Analysis Manager
Large US Cellphone Provider
1/7

RetailNext's advanced suite of shopper journey analytics, covering the full path of a shopper in-store, delivers deep insights into how customers shop and interact with our product, fixtures, and in-store technology. This technology allows us to continually test, measure and optimize our business in near real-time. RetailNext has been great to work with as we have rolled out their technology and we look forward to our continued partnership.

Adolfo Rodríguez
VP, Global Retail Operations
The Estée Lauder Companies
2/7
Headshot: Adolfo Rodríguez
Adolfo Rodríguez
VP, Global Retail Operations
The Estée Lauder Companies
2/7

As we continue to invest in data-driven decision making, having visibility into the in-store customer shopping journey is critical. RetailNext has been a great partner to us, and we believe this level of insight is only the beginning in understanding traffic and shopping patterns in our locations.

Marc Mastronardi
Chief Store Officer
Macy's
3/7
Headshot: Anonymous
Marc Mastronardi
Chief Store Officer
Macy's
3/7

RetailNext has helped evolve how we think about our stores at Calvin Klein and we think of them as an extension of our own team. Their robust shopper journey data gives our analytics team a much clearer view into what is happening in our stores, giving us e-commerce style analytics across store layout, marketing, product assortment, and more.

Darren Bowden
Vice President, Store Operations
Calvin Klein
4/7
Headshot: Darren Bowden
Darren Bowden
Vice President, Store Operations
Calvin Klein
4/7

Over the past few years, RetailNext has been instrumental in helping me, as CEO, drive a performance-based culture throughout my organization. The insights and data generated by RetailNext have become indispensable to providing a data-based approach to delighting our customers, improving the efficiency of our marketing programs and simplifying decision making; on anything from staffing, to store layouts and merchandising. I've been extremely impressed with the team that supports us and how they are truly invested in our success.

Damian Hall
CEO
Tanaka Megane
5/7
Headshot: Damian Hall
Damian Hall
CEO
Tanaka Megane
5/7

When our business partners ask questions like "what kind of displays work best", we always turn to RetailNext. The actionable data is limitless. RetailNext delivers the most accurate, most robust metrics for entrance traffic and their ability to understand the full path of a shopper is unrivaled. I really value their partnership and look forward to expanding our capabilities with them at On-Running.

Jonathan Jimenez
Retail Technology Project Manager
On Running
6/7
Headshot: Jonathan Jimenez
Jonathan Jimenez
Retail Technology Project Manager
On Running
6/7

When we started opening stores, we needed data to drive the same kind of performance we had on our digital channels. RetailNext was recommended by one of our advisors and the partnership has been incredible. The measurement of brick and mortar is key to our business as we continue to grow and open new stores.

Anthony Campolattaro
Chief Operating Officer
New West Knifeworks
7/7
Headshot: Anthony Campolattaro
Anthony Campolattaro
Chief Operating Officer
New West Knifeworks
7/7
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