Sensormatic Turkey Wins Gamechangers 2016 Impact Award

Smart Store Analytics Project for First-Ever Markafoni Store Delivers Prestigious Award for Innovation

Logo: RetailNext

SAN JOSE, Calif. - Dec. 30, 2016 - RetailNext Inc., the worldwide market leader in IoT smart store retail analytics for optimizing shopper experiences at brick-and-mortar stores, today announced Sensormatic Güvenlik Hizmetleri's recent Gamechangers Turkey 2016 Impact Award bestowed by Management Center Turkey during its Marketing Summit, December 6-7. Sensormatic Güvenlik Hizmetleri, the leading technology system integrator in Turkey, won the award for its deployment of RetailNext's SaaS analytics solution at the first physical store opening of traditional pure-play e-commerce retailer Markafoni.

"Gamechangers Turkey defines award recipients as 'innovative companies that reshape the world,'" said Pelin Yelkencioglu, chief marketing officer of Sensormatic Turkey. "Sensormatic Turkey is proud to be one of the leading companies presenting the newest technical solutions for the retail industry, and today, with the RetailNext in-store analytics platform, we are increasing the efficiency, effectiveness and profitability of retail stores. We are honored to receive the Impact Award and be recognized for achieving our goals."

Sensormatic Turkey deployed the RetailNext solution early in 2016 as Markafoni, one of the largest online retailers in Turkey, opened its first-ever brick-and-mortar store. Using IoT retail analytics, Markafoni analyzed store traffic and the capture rate of shoppers around the store, shoppers' gender and age range demographics, areas of the store most visited, routes shopper navigate within the store, engagement with product displays and fixtures, conversion rate and more. Through this analysis, Markfoni develops and executes continuous improvement strategies to increase shopper satisfaction and return on investment, and in just six months has reduced staffing expenses 17 percent while increasing revenue over five-fold.

"RetailNext's rapid global growth is not only a testament to the company's world class team and industry standard platform, but also to its valued and trusted network of channel partners," said Alexei Agratchev, co-founder and chief executive officer of RetailNext. "Sensormatic Güvenlik Hizmetleri's comprehensive understanding of the retail segment in Turkey and the region leads to value-added solutions for retailers' most pressing opportunities, and the well-deserved recognition of the Gamerchangers Turkey 2016 Impact Award only further validates our successful channel relationship."

About RetailNext

The first retail vertical IoT platform to bring e-commerce-style smart store shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

More than 300 retailers in over 60 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, Calif.

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Media Contacts

Ray Hartjen RetailNext, Inc. (925) 895-5441

RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.

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