Your in-store data shows what happens inside your stores. Many of your biggest decisions depend on what happens outside them: which shoppers to target, where to open next, and whether a slow month is your problem or the market’s.
Mobile Intelligence brings that view into RetailNext. See how your traffic share compares with competitors, who visits your stores in aggregate, and where those visitors come from, right next to the KPIs you already trust. One subscription covers insights inside RetailNext plus access to the Pine59 platform and API.
Get aggregate visitor profiles, trade areas, and competitive traffic share for your stores and your competitors’ stores, from the platform your teams already use.
Combine external visitor data with your in-store KPIs to answer questions neither source can answer alone, such as who shops your highest-converting stores and how that compares with your competitors.
Track how your traffic share and shopper mix shift over time, then adjust campaigns, assortments, and expansion plans as your market changes.
When traffic drops, the first question is whether the problem is yours or the whole market’s. Without outside data, the answer is a guess. Mobile Intelligence benchmarks your traffic against the competitors you choose and against specified retail segments, so teams can separate store-level issues from market-wide shifts and respond to the right one.
Campaigns, assortments, and displays work best when they match the people who actually visit. Mobile Intelligence adds aggregate visitor profiles from Pine59 data to the RetailNext platform, so marketing and merchandising teams can compare the shopper mix at their top-performing stores with their competitors’ and act on the difference.
A new location is one of the largest commitments a retailer makes. Mobile Intelligence helps real estate and expansion teams find markets that match their target shopper profile and benchmark competitive traffic before they sign a lease.
Data teams need raw data in their own models, not another dashboard to export from. Every Mobile Intelligence subscription includes the Pine59 API, with access to all mobile intelligence datasets across every brand and venue, so analysts can build the reporting each team needs.
In partnership with
Mobile Intelligence is powered by Pine59 (formerly Unacast), a location intelligence company that has built privacy-safe location insights products for more than a decade. Pine59 turns aggregated, anonymized mobile location data into clear insight on visitation, visitor profiles, and trade areas. RetailNext brings that insight into the platform your teams already use, under one relationship.
Talk to our team. We’ll show you how your stores compare to the market and who is walking through your doors.
Mobile Intelligence is a RetailNext product that adds aggregated mobile location data, powered by Pine59, to the RetailNext platform. It shows how your store traffic compares with competitors and US retail segments, the aggregate visitor profiles of your stores and competitors’ stores, and where visitors come from. One subscription includes these insights inside RetailNext plus access to the Pine59 platform and API.
Mobile intelligence data is built from GPS location signals from mobile apps where users have chosen to share their location. Pine59 works with a representative sample of devices and uses modeling to estimate visitation for the wider population at a store, neighborhood, or market. Because it is sample-based, results are most reliable for larger areas and longer time periods, and the data is not designed for analysis inside a store.
Traffic Analytics measures what happens inside your stores, while Mobile Intelligence estimates what happens in the market around them. Traffic Analytics counts the shoppers who enter your stores and connects that to conversion. Mobile Intelligence uses aggregated mobile location data to show competitive traffic share, visitor profiles, and trade areas, including for stores you don’t operate. Inside RetailNext, you can view both side by side.
Mobile Intelligence uses only aggregated, anonymized location data, and individuals cannot be identified or tracked. Individual devices are never viewed or reported on in isolation, and identities are never included. Data comes only from apps where users have actively chosen to share their location, and sensitive location categories are excluded from Pine59’s data supply entirely.
Mobile Intelligence currently covers store locations in the United States, excluding Maryland and Oregon due to privacy restrictions. Traffic and trade area data update monthly, with weekly traffic available through the Pine59 API, and visitor profiles update quarterly. New data is usually available within a few days after each period closes.
One Mobile Intelligence subscription includes mobile intelligence in the RetailNext platform and access to the Pine59 platform, covering both the API and the map-based Insights UI. RetailNext configures your account, maps your stores to Pine59 locations, and sets up the competitor brands you want to benchmark against, which can be updated at any time. Pine59 then onboards your designated power users to its platform. API usage limits depend on your subscription tier.