Working in data, I'm all about transparency, and I think that's really important for kind of building that trust, not only for retailers with their customers, retailers in the brands that they're also selling, right. So, I think that's a huge factor for the future of retail and, you know, being able to increase the partnerships. And have it not be kind of you're working against each other, but really working together to provide the right experience for the customer, and I really think just kind of the data, the data transparency and the sharing of data from the brands, the retailers themselves, that's really important. I really feel like that drives more trust and kind of allows both sides to make the right decisions for their own businesses.
It's really about that driving more transparency. That black box of you don't understand what's going on into kind of some of the e-commerce algorithms, or the marketing that you're doing with some of the various platforms. Oftentimes they don't know what's going into, driving the sales from that aspect. So really just that data transparency, the data sharing.
Giving them more feedback to the brands that allows them to make better decisions, whether it's from the products that they're allocating, if they need to change it up a bit, it really provides, you know, more of a valuable experience for the customers as well, which will not only just benefit the brands who are making the sales, but also the retailers are getting the traffic into their stores.
