Optimizing the Customer Journey

Cover: Optimizing the Customer Journey

By understanding and meeting customer expectations, retailers can differentiate from the pack and win increased loyalty. Find out how in this recorded session with RetailNext's Tom Martell as he explains how to get the most out of your in-store analytics strategies. Viewers will learn:

  • How today's shoppers are moving through the store;

  • The role of in-store analytics in improving the customer experience;

  • Strategies for a successful in-store analytics roll out; and

  • How to analyze in-store data to make better marketing and merchandising decisions


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