Founded in 1975 in Mallorca, Spain, Camper is a contemporary footwear brand with a rich shoemaking heritage, designing roughly 500 models each season from its creative home in rural Mallorca. Now in its fourth generation, the brand operates more than 400 stores worldwide, each infusing Camper's core identity with its own local personality.
The Challenge
As a retailer that prides itself on high-quality products, Camper wanted equally high-quality store data to help employees enhance the in-person experience across its global locations. Specifically, the team sought a layered, contextual understanding of the in-store experience: a way to evolve its store concept, drive employees to make data-driven decisions, and establish baseline performance metrics against which to measure different KPIs.
The Solution
Camper partnered with RetailNext as a global analytics provider, using the platform's Traffic Analytics and shopper-journey insight to give store teams — from associates to the CEO — a consistent, data-driven view of performance worldwide. The partnership emphasized continuous innovation and close support across every market in which Camper operates.
The Results
With RetailNext data informing decisions across its global fleet, Camper achieved year-over-year gains including a 10% increase in conversion, a 20% increase in traffic, a 10% improvement in customer experience, and roughly 30% savings in both marketing spend and labor hours — demonstrating how consistent, contextual store data drives performance at global scale.
