Founded in Huntington Beach in 1999, Hurley grew from its surf roots into a global youth-culture brand built on empowering the next generation, partnering with leading surfers, skateboarders, and musicians along the way. Today the brand operates 38 stores in North America — concentrated in Hawaii, California, Texas, and Florida — with plans to expand.
The Challenge
Hurley had previously installed another retail-analytics solution that failed to provide a layered, contextual understanding of the in-store experience. The result was inaccurate traffic counts and conversion rates, wasted labor hours from incorrect traffic forecasts, a lack of comprehensive data about shopper journeys, and insufficient support after deployment.
The Solution
On the recommendation of other retailers, Hurley selected RetailNext to replace its existing traffic solution, citing accuracy, real-time data, verifiability, actionable insight, and a strong support model. The Aurora® all-in-one IoT sensor detects people ten times per second for maximum tracking accuracy, every sensor is manually audited post-install against HD video, and integrating POS systems with traffic counts let Hurley schedule staff strategically and operate more efficiently.
The Results
With accurate traffic and conversion data and a partner that supported the rollout, Hurley increased conversion by 5 percentage points and gained the reliable, real-time view of in-store behavior it needed to schedule labor effectively and deliver a better shopping experience across its fleet.
