At NRF2025, Jimmy Elzaky of Biologique Recherche and Joe Shasteen of RetailNext explored how data is shaping the future of personalized beauty retail. From its first store in Paris to its expansion into the US, Biologique Recherche has mastered hyper-customization, but scaling luxury requires precision.

RetailNext’s analytics have helped refine store performance, optimize staffing, and even debunk industry myths (Mondays, not Saturdays, are their busiest days!). Shopper behavior insights, heatmapping, and conversion tracking are revolutionizing how the brand enhances customer experiences.

More from NRF 2025: [VIDEO] Taking The Pulse Of Physical Store Trends