New West KnifeWorks is a U.S.-based retailer dedicated to hand-crafting world-class knives for the culinary artist, founded by Corey Milligan and headquartered in Jackson Hole, Wyoming. Its award-winning products are sold at top juried fine-art shows, and the company has grown from a small kiosk operation into a multi-location retailer through a period of rapid expansion.
The Challenge
Living by the mantra "if it doesn't get measured, it doesn't get improved," the New West KnifeWorks team knew that scaling new stores required real data. They needed to accurately measure store traffic and establish the "ground truth," benchmark store performance against peers and KPIs, and unlock in-store sales and marketing opportunities so they could put ROI behind every dollar spent.
The Solution
New West KnifeWorks invested in the RetailNext platform to collect and measure shopper behavior with industry-leading accuracy, gain immediate insight into store performance through key metrics including traffic, conversion, and average transaction value, and receive prescriptive recommendations based on current and historical trends. The platform's Aurora® all-in-one IoT sensor detects people ten times per second for high tracking accuracy, with real-time data available through the interface and APIs and conversion measured by integrating traffic with POS data.
The Results
With accurate traffic and conversion data guiding decisions, New West KnifeWorks grew store traffic by 32% and lifted conversion by 75% year over year — turning measurement into a repeatable engine for performance as it opened new locations.
