Retail is evolving, and so are the tools that power data-driven decision-making.

RetailNext is proud to introduce Traffic 3.0, the latest iteration of our industry-leading traffic analytics solution. More than just an upgrade, Traffic 3.0 represents a bold step forward in delivering smarter insights, enhanced efficiency, and a more comprehensive understanding of retail environments.

What is Traffic 3.0?

Retailers need more than just basic footfall traffic data; they need actionable insights that drive business success. Traffic 3.0 helps businesses enhance their retail operations by providing precise and real-time data to make strategic decisions in staffing, marketing, store layout and other operational elements.

Traffic 3.0 is not a new version or a different product. Rather, it’s a new product offering that builds on the success of Traffic 2.0, with significant additions that are a testament to our ongoing and expanding progress and innovation. While Traffic 2.0 revolutionized how retailers measured and understood customer movement, Traffic 3.0 takes it to the next level with newer technologies, additional features and a richer data ecosystem.

But why Traffic 3.0, if it isn’t a new version or a new product? Simply put, it's an evolution of Traffic 2.0, which means that previous features and functionality remain fully intact and available, while the new ones are immediately available to our current traffic solution customers and new customers alike.

Traffic 3.0's Key Features and Innovations

Traffic 3.0 introduces a suite of new features that enable retailers to make smarter business decisions with even greater precision.

Group counting

Understanding shopper behavior at a group level, not just individual foot traffic, is key for certain types of businesses. This feature enables locations to analyze family shopping behaviors, team purchases, and other group trends that impact both their KPIs and business decisions.

Passby Traffic Analytics

This provides valuable insights into foot traffic that walks by the store but does not enter. Analysis of such trends is vital in helping businesses optimize their storefront window displays and entrance appeal.

Advanced Staffing Recommendations

With workforce management a resurgent theme in retail for the year ahead, stores need to manage their labor force more carefully than ever before. The RetailNext staff planning tool incorporates historical traffic data as well as predicted future traffic trends to recommend ideal staffing plans. Thus, stores can have the right number of floor staff available to promote the best customer experience while avoiding unnecessary labor costs during traffic downtimes.

In addition, the Traffic 3.0 product offering has a pair of upcoming features that will increase its value to retailers even more.

The first feature, queue detection and alerting, will enhance the customer experience by notifying store staff of lengthening queues and helping minimize queueing times.

The second feature is a major update to our staff exclusion offering. By introducing an advanced, more modern technology to power it, staff exclusion will enjoy far greater accuracy and reliability.

Why Traffic 3.0 Matters

For competitive retailers, staying ahead requires real-time insights that translate into actionable business decisions. Traffic 3.0 provides retailers with deeper, more accurate footfall traffic data while reducing licensing costs and increasing efficiency. It's a game-changer that offers:

Smarter Business Decisions

• Optimize marketing efforts by understanding peak traffic hours and customer behavior

• Improve loss prevention strategies with more accurate store traffic data

• Enhance customer experience by ensuring proper staffing levels at all times

Operational Efficiency and Cost Reductions

• Traffic 3.0 supports reduced licensing fees, making high-level analytics more accessible

• AI-driven staffing recommendations help reduce labor costs and improve scheduling efficiency

• Predictive analytics allow businesses to minimize waste and maximize profitability

Pioneering Retail Analytics

RetailNext has been at the forefront of traffic analytics for over a decade. Since the company's inception, we have continuously pushed the boundaries of innovation, introducing industry-first features that redefine the way retailers operate.

Traffic 3.0, which made its showcase debut at NRF2025, is the latest milestone in this journey. It reflects our commitment to continuous improvement. By expanding the depth and breadth of our data capabilities, RetailNext offers more insights, precision, and ways to connect with customers.

We fully stand behind the notion that retailers adopting RetailNext as a solutions partner will gain a competitive edge, leveraging cutting-edge technology to make smarter, data-driven decisions that improve efficiency and enhance customer experiences. Our recent win of the Best Retail Insights accolade from the Vendors In Partners Awards is a further testament to our ongoing efforts to help businesses do what they do best.